{
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    "title" : "Creating Awesome Web Analytics Reports and Presentations |Digital.gov",
    "description": "Creating Awesome Web Analytics Reports and Presentations",
    "home_page_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/","feed_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2014/03/04/creating-awesome-web-analytics-reports-and-presentations/index.json","item" : [
    {"title" :"Creating Awesome Web Analytics Reports and Presentations","summary" : "Collecting visitor, engagement, and traffic data for your digital channels is nothing new. By this time, you have a lot of data about your website. How do you use and present that data to make meaningful recommendations?","date" : "2014-03-04T11:33:08-04:00","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"sarah-kaczmarek" : "Sarah Kaczmarek"},"topics" : {
        
            "analytics" : "Analytics",
            "research" : "Research",
            "social-media" : "Social media"
            },"branch" : "bc-archive-content-3",
      "filename" :"2014-03-04-creating-awesome-web-analytics-reports-and-presentations.md",
      
      "filepath" :"news/2014/03/2014-03-04-creating-awesome-web-analytics-reports-and-presentations.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2014/03/2014-03-04-creating-awesome-web-analytics-reports-and-presentations.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2014/03/2014-03-04-creating-awesome-web-analytics-reports-and-presentations.md","slug" : "creating-awesome-web-analytics-reports-and-presentations","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2014/03/04/creating-awesome-web-analytics-reports-and-presentations/","content" :"\u003cp\u003e\u003ca href=\"https://s3.amazonaws.com/digitalgov/_legacy-img/2014/02/Google-Analytics-image.png\"\u003e\u003cdiv class=\"image\"\u003e\n  \u003cimg\n    src=\"https://s3.amazonaws.com/digitalgov/_legacy-img/2014/02/Google-Analytics-image-250x155.png\"\n    alt=\"graphic explaining that the average site visitor looked at 3.7 pages and stayed 3 minutes\"/\u003e\u003c/div\u003e\n\n\u003c/a\u003eCollecting visitor, engagement, and traffic data for your digital channels is nothing new. By this time, you have a lot of data about your website. How do you use and present that data to make meaningful recommendations? How do you use the data to tell a story and grab your stakeholders’ attention?\u003c/p\u003e\n\u003cp\u003eSarah Kaczmarek, from GAO, has worked with GSA on a series of webinars to answer these questions. She also created a Google Analytics for government \u003ca href=\"https://s3.amazonaws.com/digitalgov/_legacy-img/2014/05/2ND_EDITION__GOOGLE_ANALYTICS_FOR_GOVERNMENT_TRAINING_MANUAL-4.pdf\"\u003etraining manual\u003c/a\u003e (PDF, 3.7 MB, 65 pages), and templates for reporting your metrics on a \u003ca href=\"https://s3.amazonaws.com/digitalgov/_legacy-img/2014/03/google-analytics-sample-weekly-report.docx\"\u003eweekly\u003c/a\u003e (Word document, 44 KB, 2 pages), \u003ca href=\"https://s3.amazonaws.com/digitalgov/_legacy-img/2014/03/google-analytics-sample-quarterly-report.docx\"\u003equarterly\u003c/a\u003e, and \u003ca href=\"https://s3.amazonaws.com/digitalgov/_legacy-img/2014/03/google-analytics-template.pdf\"\u003eannual\u003c/a\u003e (PDF, 775 KB, 2 pages) basis. Now these resources are all together in one blog post for you.\u003c/p\u003e\n\u003ch2 id=\"how-to-create-an-awesome-annual-metrics-report-\"\u003eHow to Create an Awesome Annual Metrics Report ****\u003c/h2\u003e\n\u003cp\u003eLearn the best way to share all the data from an entire year, and showcase the progress you’ve made with your digital channels.\u003c/p\u003e\n\u003cp\u003e[youtube https://www.youtube.com/watch?v=q9-aF46xqE4]\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"http://www.youtube.com/watch?v=q9-aF46xqE4\"\u003e\n\u003c/a\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003ePresentation Slides: \u003ca href=\"http://prezi.com/wy2flvzotlos/google-analytics-year-in-review-for-gsa/?utm_campaign=share\u0026amp;utm_medium=copy\"\u003eGoogle Analytics Year in Review\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"https://s3.amazonaws.com/digitalgov/_legacy-img/2014/03/google-analytics-template.pdf\"\u003eInfographic Template\u003c/a\u003e (PDF, 756 KB, 2 pages)\u003c/li\u003e\n\u003cli\u003eTranscript: \u003ca href=\"https://s3.amazonaws.com/digitalgov/_legacy-img/2014/03/how-to-create-an-annual-report-transcript.docx\"\u003eHow to Create an Annual Metrics Report\u003c/a\u003e (Word document, 30 KB, 10 pages, October 2013)\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch2 id=\"how-to-tell-a-story-with-quarterly-and-weekly-reports\"\u003e\u003cstrong\u003eHow to Tell a Story with Quarterly and Weekly Reports\u003c/strong\u003e\u003c/h2\u003e\n\u003cp\u003eQuarterly report writing is a perfect opportunity to look at the impact of your website on a routine basis. In this webinar, you’ll see how to use Google Analytics to answer key questions about users and make recommendations to ensure they get what they need.\u003c/p\u003e\n\u003cp\u003e[youtube https://www.youtube.com/watch?v=IYxi9KvYMok]\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"http://www.youtube.com/watch?v=IYxi9KvYMok\"\u003e\n\u003c/a\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003ePresentation Slides: \u003ca href=\"http://prezi.com/gn9m4ens8fua/above-beyond-metrics-tell-a-story-with-reports\"\u003eAbove and Beyond Metrics: Tell a Story with Reports\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003eView the \u003ca href=\"https://s3.amazonaws.com/digitalgov/_legacy-img/2014/03/google-analytics-sample-quarterly-report.docx\"\u003eQuarterly Analytics Report Template\u003c/a\u003e (Word document, 901 KB, 8 pages)\u003c/li\u003e\n\u003cli\u003eView the \u003ca href=\"https://s3.amazonaws.com/digitalgov/_legacy-img/2014/03/google-analytics-sample-weekly-report.docx\"\u003eWeekly Analytics Report Template\u003c/a\u003e (Word document, 43 KB, 2 pages)\u003c/li\u003e\n\u003cli\u003eTranscript: \u003ca href=\"https://s3.amazonaws.com/digitalgov/_legacy-img/2014/03/beyond-metrics-transcript.docx\"\u003eAbove and Beyond Metrics: Tell a Story with Reports\u003c/a\u003e (Word document, 40 KB, 11 pages, February 2013)\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch2 id=\"meaningful-metricsfrom-gathering-to-analyzing-digital-metrics\"\u003eMeaningful Metrics—From Gathering to Analyzing Digital Metrics\u003c/h2\u003e\n\u003cp\u003eLearn how to analyze data and make suggestions to reflect the voice of the customer and get constituents what they need. Take Web and social media performance metrics and create interesting and meaningful reports for all levels of staff.\u003c/p\u003e\n\u003cp\u003e[youtube https://www.youtube.com/watch?v=bYi9OjWUR6E]\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"http://www.youtube.com/watch?v=bYi9OjWUR6E\"\u003e\n\u003c/a\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003ePresentation slides: \u003ca href=\"http://prezi.com/xpbsiej32l1s/metrics-progress/\"\u003eForum Call: Meaningful Metrics—From Gathering to Analyzing Digital Metrics\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003eTranscript: \u003ca href=\"https://s3.amazonaws.com/digitalgov/_legacy-img/2014/03/forum-call-meaningful-metrics-transcript.docx\"\u003eForum Call: Meaningful Metrics—From Gathering to Analyzing Digital Metrics\u003c/a\u003e (Word document, 63 KB, 11 pages, November 2012)\u003c/li\u003e\n\u003c/ul\u003e\n"}
  ]
}