{
    "version" : "https://jsonfeed.org/version/1",
    "content" : "news",
    "type" : "single",
    "title" : "Tumblr: A Flexible Social Media Platform |Digital.gov",
    "description": "Tumblr: A Flexible Social Media Platform",
    "home_page_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/","feed_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2014/02/24/tumblr-a-flexible-social-media-platform/index.json","item" : [
    {"title" :"Tumblr: A Flexible Social Media Platform","summary" : "When HHS’s Katie Gorscak was looking for a way to share Stopbullying.gov’s information with teenagers, she looked at her options on social media. New reports seem to come out regularly talking about how teens are fleeing “traditional” social media sites, but Gorscak knew her target audience","date" : "2014-02-24T10:12:01-04:00","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"jessica-milcetich" : "Jessica Milcetich"},"topics" : {
        
            "social-media" : "Social media"
            },"branch" : "bc-archive-content-3",
      "filename" :"2014-02-24-tumblr-a-flexible-social-media-platform.md",
      
      "filepath" :"news/2014/02/2014-02-24-tumblr-a-flexible-social-media-platform.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2014/02/2014-02-24-tumblr-a-flexible-social-media-platform.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2014/02/2014-02-24-tumblr-a-flexible-social-media-platform.md","slug" : "tumblr-a-flexible-social-media-platform","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2014/02/24/tumblr-a-flexible-social-media-platform/","content" :"\u003cp\u003e\u003ca href=\"https://s3.amazonaws.com/digitalgov/_legacy-img/2014/02/Tumblr-screenshot.png\"\u003e\u003cdiv class=\"image\"\u003e\n  \u003cimg\n    src=\"https://s3.amazonaws.com/digitalgov/_legacy-img/2014/02/Tumblr-screenshot-250x154.png\"\n    alt=\"Screenshot of the Tumblr dashboard interface\"/\u003e\u003c/div\u003e\n\n\u003c/a\u003eWhen HHS’s Katie Gorscak was looking for a way to share \u003ca href=\"http://www.stopbullying.gov/\"\u003eStopbullying.gov\u003c/a\u003e’s information with teenagers, she looked at her options on social media.\u003c/p\u003e\n\u003cp\u003eNew reports seem to come out regularly talking about how teens are fleeing “traditional” social media sites, but Gorscak knew her target audience made up the power user base of the social-blogging platform Tumblr.\u003c/p\u003e\n\u003cp\u003eTumblr combines parts of traditional blogging with added social sharing features to help agencies meet their missions, drive engagement and increase brand recognition.\u003c/p\u003e\n\u003cp\u003eLooking to leverage that, Gorscak launched a \u003ca href=\"http://stopbullying.tumblr.com/\"\u003eStopbullying.gov pilot\u003c/a\u003e on Tumblr in April 2013. She shares resources and information for teens to help prevent or put a stop to bullying. In the time since launch, she’s amassed 10,000 followers in her target demographic.\u003c/p\u003e\n\u003cp\u003eSince 2011, when USA.gov established the \u003ca href=\"http://blog.usa.gov/\"\u003efirst federal Tumblr\u003c/a\u003e, several agencies have signed up to use the platform — each approaching the tool slightly differently to meet their own agency missions.\u003c/p\u003e\n\u003cp\u003eOn February 19, a group of four federal Tumblrarians — \u003ca href=\"http://blog.usa.gov/\"\u003eJessica Milcetich from USA.gov\u003c/a\u003e, \u003ca href=\"http://todaysdocument.tumblr.com/\"\u003eDarren Cole from the National Archives\u003c/a\u003e, \u003ca href=\"http://stopbullying.tumblr.com/\"\u003eGorscak from HHS\u003c/a\u003e and \u003ca href=\"http://mypubliclands.tumblr.com/\"\u003eMichelle Thomas from BLM\u003c/a\u003e, joined \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/events/\"\u003eDigitalGov University\u003c/a\u003e to showcase how they each use Tumblr in a different way to support their agencies’ missions, drive engagement and reach their target audiences.\u003c/p\u003e\n\u003cp\u003eHighlights from the webinar include:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eCase studies on different ways to use Tumblr to meet your mission\u003c/li\u003e\n\u003cli\u003eReaching the elusive teen and young adult audience\u003c/li\u003e\n\u003cli\u003eWays to grow engagement\u003c/li\u003e\n\u003cli\u003eUsing Tumblr as part of a larger social media strategy\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eYou can view a recording of the presentation below:\u003c/p\u003e\n\u003cp\u003e[youtube https://www.youtube.com/watch?v=3jr1afgEJxQ?list=UU5V8jrK77-8gsa9RL_taG9A]\u003c/p\u003e\n"}
  ]
}