{
    "version" : "https://jsonfeed.org/version/1",
    "content" : "news",
    "type" : "single",
    "title" : "Extreme Makeover: GC News Release Edition |Digital.gov",
    "description": "Extreme Makeover: GC News Release Edition",
    "home_page_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/","feed_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2014/01/23/extreme-makeover-gc-news-release-edition/index.json","item" : [
    {"title" :"Extreme Makeover: GC News Release Edition","summary" : "The Government of Canada (GC) is retiring the traditional news release format in favour of a more digital-friendly product that makes the key messages of announcements clearer, quick facts more accessible and integrates more effectively with social media channels. The old style","date" : "2014-01-23T10:01:34-04:00","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"communications-community-office-government-of-canada" : "Communications Community Office, Government of Canada"},"topics" : {
        
            "content-strategy" : "Content strategy",
            "product-and-project-management" : "Product and project management",
            "social-media" : "Social media"
            },"branch" : "bc-archive-content-3",
      "filename" :"2014-01-23-extreme-makeover-gc-news-release-edition.md",
      
      "filepath" :"news/2014/01/2014-01-23-extreme-makeover-gc-news-release-edition.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2014/01/2014-01-23-extreme-makeover-gc-news-release-edition.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2014/01/2014-01-23-extreme-makeover-gc-news-release-edition.md","slug" : "extreme-makeover-gc-news-release-edition","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2014/01/23/extreme-makeover-gc-news-release-edition/","content" :"\u003cdiv\u003e\n  \u003ca href=\"https://s3.amazonaws.com/digitalgov/_legacy-img/2014/02/canadian-flag-2.jpg\"\u003e\u003cdiv class=\"image\"\u003e\n  \u003cimg\n    src=\"https://s3.amazonaws.com/digitalgov/_legacy-img/2014/02/canadian-flag-2-250x126.jpg\"\n    alt=\"Canadian flag with a maple leaf in the center\"/\u003e\u003c/div\u003e\n\n\u003c/a\u003e\u003c/p\u003e \n  \u003cp\u003e\n    The Government of Canada (GC) is retiring the traditional news release format in favour of a more digital-friendly product that makes the key messages of announcements clearer, quick facts more accessible and integrates more effectively with social media channels.\n  \u003c/p\u003e\n  \u003cp\u003e\n    The old style release – which hasn’t changed in over 50 years – disappeared on December 31, 2013.  Gone with it are the dense blocks of text that make it hard to read, the use of long titles in headlines and leads and the use of complex jargon. Instead, both the media and stakeholders will get a fresh approach from GC departments and agencies. Two or three paragraphs of short, crisp text will allow them to scan quickly for the key messages of the announcement. The new format also offers quick access to key facts and additional resources.\n  \u003c/p\u003e\n\u003c/div\u003e\n\u003cp\u003e\u003ca href=\"https://s3.amazonaws.com/digitalgov/_legacy-img/2014/01/Canada.jpg\"\u003e\u003cdiv class=\"image\"\u003e\n  \u003cimg\n    src=\"https://s3.amazonaws.com/digitalgov/_legacy-img/2014/01/Canada.jpg\"\n    alt=\"Digital friendly press release from Canada \"/\u003e\u003c/div\u003e\n\n\u003c/a\u003eFor communicators, the changes mean they can use their creativity to:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eDevelop catchy headlines and sub-headlines\u003c/li\u003e\n\u003cli\u003eWrite concise and clear opening paragraphs that contain the 5 Ws (who, what, where, when, why)\u003c/li\u003e\n\u003cli\u003eSelect key facts that capture the reader’s attention\u003c/li\u003e\n\u003cli\u003eDraft quotes that are meaningful and succinct\u003c/li\u003e\n\u003cli\u003eRepurpose the quick facts and quotes for Facebook and Twitter posts, and\u003c/li\u003e\n\u003cli\u003eOffer associated links that provide additional context to help the reader better understand the issue.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cdiv\u003e\n  \u003cp\u003e\n    An example of the new-look release is \u003ca href=\"http://news.gc.ca/web/article-en.do;jsessionid=ac1b105430d7f94738f426044019a723ed7564fc4139.e34Rc3iMbx8Oai0Tbx0SaxqMb3r0?mthd=tp\u0026crtr.page=1\u0026nid=806819\u0026crtr.tp1D=1\"\u003ehere\u003c/a\u003e.\n  \u003c/p\u003e\n  \u003cp\u003e\n    All Government of Canada news releases can be found on the brand new Canada.ca site \u003ca href=\"http://news.gc.ca/web/nwsprdct-en.do?mthd=tp\u0026crtr.tp1D=1\"\u003ehere.\u003c/a\u003e In addition, you can find the Communications Community Office on \u003ca href=\"https://twitter.com/CCOBCC\"\u003eTwitter.\u003c/a\u003e\n  \u003c/p\u003e\n  \u003cp\u003e\n    Originally published on the \u003ca href=\"http://fedcommnetwork.blogspot.com/\"\u003eFCN Blog.\u003c/a\u003e\n  \u003c/p\u003e\n\u003c/div\u003e\n"}
  ]
}