{
    "version" : "https://jsonfeed.org/version/1",
    "content" : "news",
    "type" : "single",
    "title" : "Trends on Tuesday: Mobile Surpasses Desktop for Social Media |Digital.gov",
    "description": "Trends on Tuesday: Mobile Surpasses Desktop for Social Media",
    "home_page_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/","feed_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2013/11/05/trends-on-tuesday-mobile-surpasses-desktop-for-social-media/index.json","item" : [
    {"title" :"Trends on Tuesday: Mobile Surpasses Desktop for Social Media","summary" : "More users are now accessing social media via mobile than on desktops.   People are checking email or using social networks during their commute, in line at the grocery store, or waiting at the doctor’s","date" : "2013-11-05T10:30:24-04:00","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"lisa-wilcox" : "Lisa Wilcox"},"topics" : {
        
            "emerging-tech" : "Emerging tech",
            "mobile" : "Mobile",
            "social-media" : "Social media"
            },"branch" : "bc-archive-content-3",
      "filename" :"2013-11-05-trends-on-tuesday-mobile-surpasses-desktop-for-social-media.md",
      
      "filepath" :"news/2013/11/2013-11-05-trends-on-tuesday-mobile-surpasses-desktop-for-social-media.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2013/11/2013-11-05-trends-on-tuesday-mobile-surpasses-desktop-for-social-media.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2013/11/2013-11-05-trends-on-tuesday-mobile-surpasses-desktop-for-social-media.md","slug" : "trends-on-tuesday-mobile-surpasses-desktop-for-social-media","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2013/11/05/trends-on-tuesday-mobile-surpasses-desktop-for-social-media/","content" :"\u003cp\u003e\u003ca href=\"http://www.unifiedsocial.com/mobile-social-marketing/\"\u003e\u003cdiv class=\"image\"\u003e\n  \u003cimg\n    src=\"https://s3.amazonaws.com/digitalgov/_legacy-img/2013/11/social-media-on-mobile-first-infographic.png\"\n    alt=\"Infographic showing how users are accessing social media on mobile. Details are discussed within this post. \"/\u003e\u003c/div\u003e\n\n\u003c/a\u003eMore users are now accessing social media via mobile than on desktops.  People are checking email or using social networks during their commute, in line at the grocery store, or waiting at the doctor’s office.\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"http://www.marketingresearch.org/alert-magazine-third-quarter-2013-social-media-and-mobile-%E2%80%93-the-elephants-in-market-research%E2%80%99s-room\"\u003eMarketingResearch.org\u003c/a\u003e recently covered the topic and \u003ca href=\"http://www.unifiedsocial.com/mobile-social-marketing/\"\u003eUnifiedSocial\u003c/a\u003e created the infographic in the post (click it to get full version) around trends in social and mobile.\u003c/p\u003e\n\u003cp\u003eHere are some key stats:\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003eMobile users are nearly twice as likely to share content on social networks as desktop users\u003c/li\u003e\n\u003cli\u003eGlobal shipments of tablets will eclipse PCs in 2015\u003c/li\u003e\n\u003cli\u003e78% of US Facebook users access via mobile at least once a month\u003c/li\u003e\n\u003cli\u003e60% of Twitter users access via mobile at least once a month\u003c/li\u003e\n\u003cli\u003eMobile users are 66% more likely to retweet content than web users.\u003c/li\u003e\n\u003c/ol\u003e\n\u003cp\u003eThe intersection of social and mobile allows government agencies to gain a more holistic view of their user base.  Mobile allows agencies to develop more two-way conversations with the public, creating a shift from monologue to dialogue but agencies need to figure out where these new methodologies will work best for them.  For help doing that, start to think \u003ca href=\"https://digital.gov/2013/09/30/mobile-first/\" title=\"Mobile First\"\u003eMobile First\u003c/a\u003e with social media.\u003c/p\u003e\n"}
  ]
}