{
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    "title" : "Trends on Tuesday: People Are Excited about Mobile! |Digital.gov",
    "description": "Trends on Tuesday: People Are Excited about Mobile!",
    "home_page_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/","feed_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2013/08/13/trends-on-tuesday-people-are-excited-about-mobile/index.json","item" : [
    {"title" :"Trends on Tuesday: People Are Excited about Mobile!","summary" : "The way people are using mobile is changing—we are socializing in new ways; performing tasks in new ways, often multi-tasking between activities; and sharing and gathering information in new ways.","date" : "2013-08-13T10:02:46-04:00","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"lisa-wilcox" : "Lisa Wilcox"},"topics" : {
        
            "emerging-tech" : "Emerging tech",
            "mobile" : "Mobile"
            },"branch" : "bc-archive-content-3",
      "filename" :"2013-08-13-trends-on-tuesday-people-are-excited-about-mobile.md",
      
      "filepath" :"news/2013/08/2013-08-13-trends-on-tuesday-people-are-excited-about-mobile.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2013/08/2013-08-13-trends-on-tuesday-people-are-excited-about-mobile.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2013/08/2013-08-13-trends-on-tuesday-people-are-excited-about-mobile.md","slug" : "trends-on-tuesday-people-are-excited-about-mobile","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2013/08/13/trends-on-tuesday-people-are-excited-about-mobile/","content" :"\u003cp\u003e\u003ca href=\"https://s3.amazonaws.com/digitalgov/_legacy-img/2013/11/Gartner-Smartphone-Shipments-Achieve-Highest-Share-to-Date-300x210.jpg\"\u003e\u003cdiv class=\"image\"\u003e\n  \u003cimg\n    src=\"https://s3.amazonaws.com/digitalgov/_legacy-img/2013/11/Gartner-Smartphone-Shipments-Achieve-Highest-Share-to-Date-300x210.jpg\"\n    alt=\"Hands holding smartphones over a table.\"/\u003e\u003c/div\u003e\n\n\u003c/a\u003eThe way people are using mobile is changing—we are socializing in new ways; performing tasks in new ways, often multi-tasking between activities; and sharing and gathering information in new ways.\u003c/p\u003e\n\u003cp\u003eWith the prolific numbers of mobile users and the increased use of mobile in our lives, comes a concern. A concern expressed repeatedly centers around the notion of habit. While many appreciate the continuous access to social networks and blogs, it has been observed that gains achieved in productivity do not automatically generate free time but instead tend to complicate the work–life balance.  And as the number of mobile users increases, so do strange behaviors and trends.\u003c/p\u003e\n\u003cp\u003eIn \u003cem\u003ePsychology Today,\u003c/em\u003e Dr. Dale Archer outlined Smartphone addiction. He states that “Nomophobia- the fear of being without your smartphone- affects 40% of the population.”  This is not confined to the United States. In July 2013, Versapak research shows that 41 percent of Britons feel anxious and not in control when detached from their smartphone or tablet, and 51% admitted to suffering from “extreme tech anxiety” at one time or another. Leon Edwards of Versapak adds: “Being disconnected from technology is surprisingly stressful. There’s often a feeling of missing out, as we worry about what’s going on … without our knowledge.”\u003c/p\u003e\n\u003cp\u003eThe Mobile Consumer Habits Study by Jumio, conducted by Harris Interactive, provides insight into the behaviors of Americans using their smartphones.\u003c/p\u003e\n\u003cp\u003eSeems we just can’t be without them: 72% of respondents report being within five feet of their smartphones the majority of the time. Many admit to using their devices in some unusual places:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e12% while in the shower\u003c/li\u003e\n\u003cli\u003e19% in their place of worship\u003c/li\u003e\n\u003cli\u003e32% at a child’s or school function\u003c/li\u003e\n\u003cli\u003e33% during a dinner date\u003c/li\u003e\n\u003cli\u003e35% in a movie theater\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eHow many of us have done these things? I know I have.\u003c/p\u003e\n\u003cp\u003eMarc Barach, Jumio chief marketing and strategy officer, says “People view their smartphones as an extension of themselves… taking them everywhere… from the shower to their commute… from the dinner table to the bedroom…”\u003c/p\u003e\n\u003cp\u003ePeople are using their smartphones in a variety of ways that have become rather new ways of carrying out certain activities. Instead of just attending a baseball game, in addition to watching the game, many are tweeting the score, providing running commentaries of the game on Facebook, as well as sharing pictures and video of various events at the game.\u003c/p\u003e\n\u003cp\u003eIn May 2013, we reported how 45% of consumers searching for local products and services use their mobile phone first. And in July 2013, we reported how \u003ca href=\"https://digital.gov/2013/07/16/trends-on-tuesday-mobile-a-second-screen-for-tv-viewing/\" title=\"Trends on Tuesday: Mobile a “Second Screen” for TV Viewing\"\u003epeople use their smartphones as a second screen for TV viewing\u003c/a\u003e. Folks are watching television shows with their mobile in hand and commenting on social media or texting comments to friends. Advertisers see this trend and run promotions and encourage viewers to either comment on social media or send a text to a number to get updates during the show or event.\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"http://www.digby.com/mobile-statistics/\"\u003eDigby\u003c/a\u003e’s recent industry statistics support such trends in smartphone usage.\u003c/p\u003e\n\u003ch3 id=\"mobile-commerce-and-engagement-stats\"\u003eMobile Commerce and Engagement Stats\u003c/h3\u003e\n\u003cul\u003e\n\u003cli\u003e56% of American adults now own smartphone. (\u003ca href=\"http://pewinternet.org/Reports/2013/Smartphone-Ownership-2013/Findings.aspx\"\u003eSource: Pew Internet \u0026amp; American Life Project, 2013\u003c/a\u003e)\u003c/li\u003e\n\u003cli\u003e75 percent of Americans bring their phones to the bathroom. (\u003ca href=\"http://www.digiday.com/brands/15-stats-brands-should-know-about-mobile/?utm_source=Sailthru\u0026amp;utm_medium=email\u0026amp;utm_term=Digiday%20Brands%20Newsletter\u0026amp;utm_campaign=DD%20Brands%202.0\"\u003eSource: Digiday, 2013\u003c/a\u003e)\u003c/li\u003e\n\u003cli\u003eMobile now accounts for 12 percent of Americans’ media consumption time, triple its share in 2009. (\u003ca href=\"http://www.digiday.com/brands/15-stats-brands-should-know-about-mobile/?utm_source=Sailthru\u0026amp;utm_medium=email\u0026amp;utm_term=Digiday%20Brands%20Newsletter\u0026amp;utm_campaign=DD%20Brands%202.0\"\u003eSource: Digiday, 2013\u003c/a\u003e)\u003c/li\u003e\n\u003cli\u003eBy the end of 2013, there will be more mobile devices on Earth than people. (\u003ca href=\"http://mashable.com/2013/02/06/mobile-growth/\"\u003eSource: Cisco, 2013\u003c/a\u003e)\u003c/li\u003e\n\u003cli\u003e4 out of 5 consumers use smartphones to shop. (\u003ca href=\"http://techcrunch.com/2012/09/19/comscore-4-out-of-5-smartphone-owners-use-device-to-shop-amazon-most-popular-mobile-retailer/\"\u003eSource: comScore, 2012\u003c/a\u003e)\u003c/li\u003e\n\u003cli\u003e80% of smartphone owners want more mobile-optimized product information while they’re shopping in stores. (\u003ca href=\"http://www.internetretailer.com/2012/12/31/smartphone-owners-want-more-mobile-information-stores\"\u003eSource: Moosylvania, 2013\u003c/a\u003e)\u003c/li\u003e\n\u003cli\u003e74% of U.S. consumers use location- based services on their smartphone, as do 46% of mobile phone users. (\u003ca href=\"http://www.emarketer.com/Article.aspx?R=1009235\u0026amp;ecid=a6506033675d47f881651943c21c5ed4\"\u003eSource: Pew Internet \u0026amp; American Life Project, 2012\u003c/a\u003e)\u003c/li\u003e\n\u003cli\u003eBy 2014, mobile internet is predicted to take over desktop internet usage (\u003ca href=\"http://tag.microsoft.com/community/blog/t/the_growth_of_mobile_marketing_and_tagging.aspx\"\u003eSource: Microsoft Tag, 2012\u003c/a\u003e)\u003c/li\u003e\n\u003cli\u003e57 percent of consumers will not recommend a business with a poorly designed mobile site. Similarly, 40 percent of consumers will go to a competitor’s site after a bad mobile experience (\u003ca href=\"http://www.mobilemarketer.com/cms/news/content/13063.html\"\u003eSource: Compuware, 2012\u003c/a\u003e)\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eAs these trends continue, Government agencies must become more acutely aware of their audience and their internet browsing habits, as well as their expected user experience on agency websites. Many agencies have dove right in, providing a wide variety of mobile-optimized websites and apps to support citizens accessing government information and services. One of the first goals of the Digital Government Strategy was to complete mobile, which is still ongoing, with a number of milestones.\u003c/p\u003e\n\u003cp\u003eEmbrace the craze. Consider how to provide a custom browsing experience for citizens in your mobile strategy. Check out the \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/resources/mobile-application-development-program/\" title=\"Mobile Application Development Program\"\u003eMobile Application Development Program\u003c/a\u003e for some great resources to get you going in the right direction. And of course, join the conversation and share your challenges and successes.\u003c/p\u003e\n"}
  ]
}