{
    "version" : "https://jsonfeed.org/version/1",
    "content" : "news",
    "type" : "single",
    "title" : "Trends on Tuesday: Identify Your Mobile Personas |Digital.gov",
    "description": "Trends on Tuesday: Identify Your Mobile Personas",
    "home_page_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/","feed_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2013/07/30/trends-on-tuesday-identify-your-mobile-personas/index.json","item" : [
    {"title" :"Trends on Tuesday: Identify Your Mobile Personas","summary" : "The mobile product your agency is trying to promote needs to fit your customers, and creating mobile personas is a strategic way of doing that.","date" : "2013-07-30T09:35:38-04:00","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"rachel-hurley" : "Rachel Hurley"},"topics" : {
        
            "emerging-tech" : "Emerging tech",
            "mobile" : "Mobile"
            },"branch" : "bc-archive-content-3",
      "filename" :"2013-07-30-trends-on-tuesday-identify-your-mobile-personas.md",
      
      "filepath" :"news/2013/07/2013-07-30-trends-on-tuesday-identify-your-mobile-personas.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2013/07/2013-07-30-trends-on-tuesday-identify-your-mobile-personas.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2013/07/2013-07-30-trends-on-tuesday-identify-your-mobile-personas.md","slug" : "trends-on-tuesday-identify-your-mobile-personas","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2013/07/30/trends-on-tuesday-identify-your-mobile-personas/","content" :"\u003cp\u003e\u003ca href=\"https://web.archive.org/web/20130813141158/http://www.sparksheet.com/creating-mobile-personas-to-guide-your-mobile-strategy/\"\u003eSparksheet\u003c/a\u003e recently posted an article by Greg Hickman, where he explains how to create mobile personas for your consumers when developing a mobile strategy.\u003c/p\u003e\n\u003cp\u003eWhen it comes to mobile marketing and strategy, he says it’s easy to get caught up in the hot new trends that might not necessarily be the best for promoting your product. The mobile product your agency is trying to promote needs to fit your customers, and creating mobile personas is a strategic way of doing that. Hickman encourages mobile strategists to dive into their own data and customer behaviors to get to these personas. He offers three mobile personas as a starting point:\u003c/p\u003e\n\u003cblockquote\u003e\n\u003cp\u003e\u003cstrong\u003eTouch Screeners:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e18-34 years old\u003c/li\u003e\n\u003cli\u003eLikely to have smartphone/follow trends\u003c/li\u003e\n\u003cli\u003eLikely to download apps, scan QR codes, watch videos and research products\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003eGreen Thumbs:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e24-44 years old; more likely to have small children\u003c/li\u003e\n\u003cli\u003eNew mothers shifting online habits to mobile\u003c/li\u003e\n\u003cli\u003eLikely to access mobile web on monthly basis\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003eStraight Talkers:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e35-65 years old; more likely to have teenage children\u003c/li\u003e\n\u003cli\u003eSpend free time with family\u003c/li\u003e\n\u003cli\u003eLikely to increase mobile search behavior, text messages, online product research\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/blockquote\u003e\n\u003cdiv class=\"image\"\u003e\n  \u003cimg\n    src=\"https://s3.amazonaws.com/digitalgov/_legacy-img/2013/07/mobile-heat-map.jpg\"\n    alt=\"This chart shows how different age groups interact with their mobile devices.\"/\u003e\u003c/div\u003e\n\n\n\u003cp\u003e\u003cstrong\u003eThe Mobile Heat Map\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003eBruce Hershey’s mobile tactic heat map takes these mobile personas and examines their mobile usage behaviors by tactic. The darker the cell, the more that mobile persona is engaging in the activity. The check marks indicate the tactics the mobile persona actually uses. Lighter colors with no check marks means very low activity and darker colors with check marks mean there is a high level of activity by its respective mobile persona.\u003c/p\u003e\n\u003cp\u003eWhen your agency is implementing a mobile strategy, it is critical to think about the customer first. Determining your customer’s personas will help you identify the tools that resonate most with those personas. Remember, the mobile world is constantly changing, so you should be constantly updating your personas and tactics.\u003c/p\u003e\n"}
  ]
}