{
    "version" : "https://jsonfeed.org/version/1",
    "content" : "news",
    "type" : "single",
    "title" : "Trends on Tuesday: 10 Mobile Trends to Embrace |Digital.gov",
    "description": "Trends on Tuesday: 10 Mobile Trends to Embrace",
    "home_page_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/","feed_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2013/07/02/trends-on-tuesday-10-mobile-trends-to-embrace/index.json","item" : [
    {"title" :"Trends on Tuesday: 10 Mobile Trends to Embrace","summary" : "Jackie Rov of tmgmedia points out that with more than a billion smartphones in consumer’s pockets, it’s more important than ever for brands to adapt their strategy to mobile trends.  To engage with consumers in the mobile era, we must understand the shift in consumer behavior","date" : "2013-07-02T09:24:48-04:00","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"linda-v-priebe" : "Linda V. Priebe"},"topics" : {
        
            "emerging-tech" : "Emerging tech",
            "innovation" : "Innovation",
            "mobile" : "Mobile"
            },"branch" : "bc-archive-content-3",
      "filename" :"2013-07-02-trends-on-tuesday-10-mobile-trends-to-embrace.md",
      
      "filepath" :"news/2013/07/2013-07-02-trends-on-tuesday-10-mobile-trends-to-embrace.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2013/07/2013-07-02-trends-on-tuesday-10-mobile-trends-to-embrace.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2013/07/2013-07-02-trends-on-tuesday-10-mobile-trends-to-embrace.md","slug" : "trends-on-tuesday-10-mobile-trends-to-embrace","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2013/07/02/trends-on-tuesday-10-mobile-trends-to-embrace/","content" :"\u003cp\u003e\u003ca href=\"https://s3.amazonaws.com/digitalgov/_legacy-img/2013/11/Gartner-Smartphone-Shipments-Achieve-Highest-Share-to-Date-300x210.jpg\"\u003e\u003cdiv class=\"image\"\u003e\n  \u003cimg\n    src=\"https://s3.amazonaws.com/digitalgov/_legacy-img/2013/11/Gartner-Smartphone-Shipments-Achieve-Highest-Share-to-Date-300x210.jpg\"\n    alt=\"Hands holding smartphones over a table.\"/\u003e\u003c/div\u003e\n\n\u003c/a\u003e\u003ca href=\"http://engage.tmgcustommedia.com/2013/05/10-mobile-trends-2013/\"\u003eJackie Rov of tmgmedia points out\u003c/a\u003e that with more than a billion smartphones in consumer’s pockets, it’s more important than ever for brands to adapt their strategy to mobile trends. To engage with consumers in the mobile era, we must understand the shift in consumer behavior – that immediacy and convenience fuel consumer actions.\u003c/p\u003e\n\u003cp\u003eTo help us, Rov has selected 10 mobile trends from \u003ca href=\"http://offers.adobe.com/content/dam/offer-manager/forrester_2013_mobile_trends_for_marketers.pdf\"\u003eForrester’s 2013 Mobile Trends for Marketers report\u003c/a\u003e which all brands should embrace:\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003eGive mobile consumers a rich experience of real-time location-sensitive information.\u003c/li\u003e\n\u003cli\u003eKnow that tablets and smartphone need different strategies and allow them to diverge on your mobile spectrum.\u003c/li\u003e\n\u003cli\u003eStop considering connected devices gimmicky and prepare for their mainstream acceptance.\u003c/li\u003e\n\u003cli\u003eIntegrate your product, content and marketing by providing personalized content with data at its core.\u003c/li\u003e\n\u003cli\u003eEvaluate your mobile maturity to reach out to those one billion potential consumers worldwide.\u003c/li\u003e\n\u003cli\u003eForm a mobile governance group to prioritize your next-generation mobile consumer experience.\u003c/li\u003e\n\u003cli\u003eFind and hire mobile strategy talent and develop expertise internally.\u003c/li\u003e\n\u003cli\u003eGet your senior execs on board to help lead your mobile strategy and get input from everyone on your team.\u003c/li\u003e\n\u003cli\u003eSet a long-term mobile strategy and make staffing decisions based on it.\u003c/li\u003e\n\u003cli\u003eGet friendly with your IT department and clearly express your needs to justify shifts in focus and spending.\u003c/li\u003e\n\u003c/ol\u003e\n\u003cp\u003eAgencies which do these things should be able to stay ahead of the mobile curve to better serve citizens and stakeholders.\u003c/p\u003e\n"}
  ]
}