{
    "version" : "https://jsonfeed.org/version/1",
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    "type" : "single",
    "title" : "Four Steps to Achieve Good SEO |Digital.gov",
    "description": "Four Steps to Achieve Good SEO",
    "home_page_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/","feed_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2013/05/31/four-steps-to-achieve-good-seo/index.json","item" : [
    {"title" :"Four Steps to Achieve Good SEO","summary" : "Search Engine Optimization (SEO) is the active practice of improving aspects of your website so that commercial search engines (such as Google, Bing, and Yahoo) can find and display your Web pages in the results when they’re relevant to a searcher’s query. Users generally","date" : "2013-05-31T11:21:54-04:00","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"ammie-farraj-feijoo" : "Ammie Farraj Feijoo"},"topics" : {
        
            "content-strategy" : "Content strategy",
            "search-engine-optimization" : "Search engine optimization"
            },"branch" : "bc-archive-content-3",
      "filename" :"2013-05-31-four-steps-to-achieve-good-seo.md",
      
      "filepath" :"news/2013/05/2013-05-31-four-steps-to-achieve-good-seo.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2013/05/2013-05-31-four-steps-to-achieve-good-seo.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2013/05/2013-05-31-four-steps-to-achieve-good-seo.md","slug" : "four-steps-to-achieve-good-seo","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2013/05/31/four-steps-to-achieve-good-seo/","content" :"\u003cp\u003eSearch Engine Optimization (SEO) is the active practice of improving aspects of your website so that commercial search engines (such as Google, Bing, and Yahoo) can find and display your Web pages in the results when they’re relevant to a searcher’s query. Users generally expect to find the most relevant results at the top of the search engine’s results page.\u003c/p\u003e\n\u003cdiv class=\"image image-right image-right-legacy\"\u003e\n  \u003cimg\n    src=\"https://s3.amazonaws.com/digitalgov/_legacy-img/2013/05/250-x-154-SEO-Search-Engine-Optimization-components-464186213.png\"\n    alt=\"bubble with SEO written in the middle \"/\u003e\u003c/div\u003e\n\n\u003cp\u003eThese four steps can help you achieve good SEO:\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003e\u003cstrong\u003eRegister for the commercial search engines’ webmaster tools.\u003c/strong\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\u003cul\u003e\n\u003cli\u003eBing Webmaster \u003ca href=\"http://www.bing.com/toolbox/webmaster\"\u003eTools\u003c/a\u003e and \u003ca href=\"http://www.bing.com/webmaster/help/webmaster-guidelines-30fba23a\"\u003eGuidelines\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003eGoogle WebMaster \u003ca href=\"http://www.google.com/webmasters/\"\u003eTools\u003c/a\u003e and \u003ca href=\"http://support.google.com/webmasters/bin/answer.py?hl=en\u0026amp;answer=35769\"\u003eGuidelines\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003col start=\"2\"\u003e\n\u003cli\u003e\u003cstrong\u003eFollow search protocols to improve indexing.\u003c/strong\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"http://www.robotstxt.org/\"\u003eHow to Create a Robots .txt File\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"http://www.sitemaps.org/\"\u003eHow to Create an XML Sitemap\u003c/a\u003e (tools: \u003ca href=\"http://www.bing.com/webmaster/help/bing-sitemap-plugin-beta-f50bebf5\"\u003eBing XML Sitemap Plugin\u003c/a\u003e and \u003ca href=\"https://code.google.com/p/googlesitemapgenerator/\"\u003eGoogle Sitemap Generator\u003c/a\u003e)\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"http://schema.org/\"\u003eHow to Create Schema to Markup Structured Pages\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003col start=\"3\"\u003e\n\u003cli\u003e\u003cstrong\u003eStay current with recommendations for improving SEO.\u003c/strong\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"http://www.seomoz.org/beginners-guide-to-seo\"\u003eThe Beginner’s Guide to SEO \u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"http://www.bing.com/community/site_blogs/b/webmaster/archive/2011/04/13/collection-of-seo-related-documents-from-the-bing-ecosystem.aspx\"\u003eCollection of SEO-related documents from the Bing Ecosystem\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"http://searchengineland.com/guide/seo\"\u003eSearch Engine Land’s Guide to SEO\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"http://www.google.com/webmasters/docs/search-engine-optimization-starter-guide.pdf\"\u003eGoogle’s SEO Starter Guide\u003c/a\u003e (PDF, 4.12 MB, 32 pages, September 2010)\u003c/li\u003e\n\u003c/ul\u003e\n\u003col start=\"4\"\u003e\n\u003cli\u003e\u003cstrong\u003eUnderstand the building blocks of SEO.\u003c/strong\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\u003cp\u003eThere are key aspects of a website that need attention for search engines to identify, retrieve, and display the best content for a user’s search. The building blocks of good SEO include understanding:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eHow commercial search engines work\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"http://support.google.com/webmasters/bin/answer.py?hl=en\u0026amp;answer=70897\"\u003eGoogle Basics\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"http://onlinehelp.microsoft.com/en-us/bing/hh204500.aspx\"\u003eHow Bing is different from other search engines\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"http://searchenginewatch.com/article/2065173/How-Search-Engines-Work\"\u003eHow Search Engines Work\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/li\u003e\n\u003cli\u003eSite architecture\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"http://searchengineland.com/3-seo-myths-about-information-architecture-68405\"\u003e3 SEO Myths About Information Architecture\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"http://usasearch.howto.gov/blog/redesign.html\"\u003eChecklist for a Successful Website Redesign\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"http://www.seomoz.org/blog/site-architecture-for-seo\"\u003eSuccessful Site Architecture for SEO\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/li\u003e\n\u003cli\u003eQuality website content\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"http://googlewebmastercentral.blogspot.com/2011/05/more-guidance-on-building-high-quality.html\"\u003eGoogle: Building Quality Content\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"http://help.yahoo.com/kb/index?page=content\u0026amp;id=SLN2245\u0026amp;actp=search\u0026amp;viewlocale=en_US\u0026amp;searchid=1336402586896\u0026amp;locale=en_US\u0026amp;y=PROD_SRCH\"\u003eYahoo!: Content Quality Guidelines\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/li\u003e\n\u003cli\u003eSearch analytics\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/guides/dap/\"\u003eWeb Analytics\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/li\u003e\n\u003c/ul\u003e\n"}
  ]
}