{
    "version" : "https://jsonfeed.org/version/1",
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    "type" : "single",
    "title" : "Does Your Agency Need A Chief Digital Officer? |Digital.gov",
    "description": "Does Your Agency Need A Chief Digital Officer?",
    "home_page_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/","feed_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2013/05/30/does-your-agency-need-a-chief-digital-officer/index.json","item" : [
    {"title" :"Does Your Agency Need A Chief Digital Officer?","summary" : "Russell Reynolds Associates, the senior-level executive search firm, says that the last 2 years have seen the rise of the Chief Digital Officer (CDO), a senior executive who sits at the right hand of the CEO. According to the consulting firm Gartner, 25% of organizations will have a Chief","date" : "2013-05-30T09:03:16-04:00","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"mike-kruger" : "Mike Kruger"},"topics" : {
        
            "application-programming-interface" : "Application programming interface",
            "governance" : "Governance",
            "product-and-project-management" : "Product and project management"
            },"branch" : "bc-archive-content-3",
      "filename" :"2013-05-30-does-your-agency-need-a-chief-digital-officer.md",
      
      "filepath" :"news/2013/05/2013-05-30-does-your-agency-need-a-chief-digital-officer.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2013/05/2013-05-30-does-your-agency-need-a-chief-digital-officer.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2013/05/2013-05-30-does-your-agency-need-a-chief-digital-officer.md","slug" : "does-your-agency-need-a-chief-digital-officer","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2013/05/30/does-your-agency-need-a-chief-digital-officer/","content" :"\u003cp\u003e\u003ca href=\"https://s3.amazonaws.com/digitalgov/_legacy-img/2013/06/Help-Wanted-CDO-1-284x220.jpg\"\u003e\u003cdiv class=\"image\"\u003e\n  \u003cimg\n    src=\"https://s3.amazonaws.com/digitalgov/_legacy-img/2013/06/Help-Wanted-CDO-1-284x220.jpg\"\n    alt=\"help wanted sign\"/\u003e\u003c/div\u003e\n\n\u003c/a\u003eRussell Reynolds Associates, the senior-level executive search firm, says that the \u003ca href=\"http://www.russellreynolds.com/content/leadership-and-talent-rise-of-chief-digital-officer-CDO\"\u003elast 2 years have seen the rise of the Chief Digital Officer\u003c/a\u003e (CDO), a senior executive who sits at the right hand of the CEO. According to the consulting firm Gartner, \u003ca href=\"http://www.gartner.com/newsroom/id/2208015\"\u003e25% of organizations will have a Chief Digital Officer\u003c/a\u003e by 2015. Large organizations such as Forbes, CVS, Harvard University, NBC News, Amnesty International USA, and Starbucks have hired CDOs recently. This sort of growth within the private and non-profit sector raises  the question, “Does my agency need a CDO?”\u003c/p\u003e\n\u003cp\u003eTo answer that question, ask yourself:\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003eDoes my Agency need to break down silos and eliminate inefficiencies?\u003c/li\u003e\n\u003cli\u003eDoes my Agency need to change based on customer service metrics and analytics?\u003c/li\u003e\n\u003cli\u003eDoes my Agency need help meeting citizens’ expectations of a 21st century government?\u003c/li\u003e\n\u003c/ol\u003e\n\u003cp\u003eIf you answered “yes” to those questions, a CDO may be the person you need to bring change. \u003ca href=\"http://www.russellreynolds.com/content/leadership-and-talent-rise-of-chief-digital-officer-CDO\"\u003eReynolds says\u003c/a\u003e,\u003c/p\u003e\n\u003cblockquote\u003e\n\u003cp\u003e“The CDO needs to be someone who not only has digital acumen but also is a seasoned general manager who can operate within a large-scale business and influence effectively across the organization.”\u003c/p\u003e\n\u003c/blockquote\u003e\n\u003cp\u003eIn other words, they need to be a bit of a geek, but also able to work with a variety of individuals to get the necessary results.\u003c/p\u003e\n\u003cp\u003eMany large government agencies are working toward meeting the legitimate and increasing demands from citizens that information and services be accessible anywhere, anytime, and on any device. But they are discovering many efficiencies by working across previously siloed groups. For example, Commerce’s Census Bureau is now using 21st century technology to meet its centuries-old mission, making the statistics that define our growing, changing nation more accessible to the public than ever before. They developed an \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/2013/04/30/apis-in-government/\" title=\"APIs in Government\"\u003eApplication Programming Interface\u003c/a\u003e (API) to supply data to their”\u003ca href=\"http://www.census.gov/mobile/\"\u003eAmerica’s Economy\u003c/a\u003e” mobile app.\u003c/p\u003e\n\u003cp\u003eThis information-centric, customer-centric platform is the result of the collaboration of the Census Bureau with the Bureau of Labor Statistics and the Bureau of Economic Analysis. The creation of this mobile app combined data in new ways that hasn’t been done before, across agencies, creating efficiencies for both the public and the agencies involved. A CDO would be able to look from outside a silo and see where, like in the Census example, the efficiencies and improvements could be made.\u003c/p\u003e\n\u003cp\u003eGiven how the confluence of mobile, big data, and social is changing the customer’s digital experience, citizens can be frustrated by digital offerings from government agencies that don’t match the private sector. The \u003ca href=\"http://www.whitehouse.gov/sites/default/files/omb/egov/digital-government/digital-government.html\"\u003eDigital Government Strategy\u003c/a\u003e requires all websites to collect qualitative and quantitative data about users with the goal of improving the customer experience. At the Department of Commerce, when we realized that our internal search tool wasn’t providing users what they were searching for, we changed to \u003ca href=\"http://usasearch.howto.gov/\"\u003eUSASearch\u003c/a\u003e. Our customer satisfaction scores immediately went up nearly 10 percentage points. A CDO would be able to look at not just one digital product, but all digital products, and drive improvement in the customer experience.\u003c/p\u003e\n\u003cp\u003eNew initiatives like the \u003ca href=\"http://www.whitehouse.gov/sites/default/files/omb/egov/digital-government/digital-government.html\"\u003eDigital Government Strategy\u003c/a\u003e and \u003ca href=\"http://www.whitehouse.gov/blog/2013/05/09/landmark-steps-liberate-open-data\"\u003eOpen Data Policy\u003c/a\u003e, which requires government agencies to provide newly generated government data in machine-readable formats, are moving agencies toward providing information and services in new ways. CDOs would be empowered to look at existing information and data and redeploy it for maximum effect. For example, \u003ca href=\"http://en.wikipedia.org/wiki/Rachel_Haot\"\u003eRachel Haot\u003c/a\u003e, NYC’s CDO, spearheaded the \u003ca href=\"http://wearemadeinny.com/\"\u003eWe Are Made in NY\u003c/a\u003e initiative. With a goal of promoting and encouraging NYC’s tech community, it pulls together existing information and data from within New York City’s government offices. Rather than display the information based upon the city government’s structure, We are Made in NY puts the end user at the center of everything and displays the information according to their needs, all at a low cost. In part because of Rachel’s team’s actions, NYC is now only \u003ca href=\"http://mashable.com/2013/05/19/tech-hub-startups/\"\u003esecond behind Silicon Valley\u003c/a\u003e in terms of start-up acquisitions.\u003c/p\u003e\n\u003cp\u003eA CDO may not be the solution for all agencies, but this individual may be the person you are looking for to bring your agency’s public-facing government services in line with 21st century expectations.\u003c/p\u003e\n\u003cp\u003eHow does your agency plan to meet the requirements of the Digital Government Strategy and Open Data Policy?\u003cem\u003eThe views and opinions presented in this post are solely those of the author and do not necessarily represent those of  GSA\u003c/em\u003e\u003c/p\u003e\n"}
  ]
}