{
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    "title" : "Mobile Strategy at the Smithsonian |Digital.gov",
    "description": "Mobile Strategy at the Smithsonian",
    "home_page_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/","feed_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2012/06/29/mobile-strategy-at-the-smithsonian/index.json","item" : [
    {"title" :"Mobile Strategy at the Smithsonian","summary" : "Mobile Gov Experiences are agency stories about creating anytime, anywhere, any device government services and info. This entry is a story shared by the Smithsonian.  The Smithsonian’s Mobile Strategy is designed to be integral to the overall organizational strategy of the institution. This Mobile Gov Experience is a synopsis of a webinar (PDF, 3.3 MB, 18 pages) by Smithsonian’s","date" : "2012-06-29T11:48:52-04:00","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"jparcell" : "Jacob Parcell"},"topics" : {
        
            "content-strategy" : "Content strategy",
            "mobile" : "Mobile"
            },"branch" : "bc-archive-content-3",
      "filename" :"2012-06-29-mobile-strategy-at-the-smithsonian.md",
      
      "filepath" :"news/2012/06/2012-06-29-mobile-strategy-at-the-smithsonian.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2012/06/2012-06-29-mobile-strategy-at-the-smithsonian.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2012/06/2012-06-29-mobile-strategy-at-the-smithsonian.md","slug" : "mobile-strategy-at-the-smithsonian","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2012/06/29/mobile-strategy-at-the-smithsonian/","content" :"\u003cp\u003e\u003cem\u003e\u003ca href=\"https://s3.amazonaws.com/digitalgov/_legacy-img/2013/12/si-mobile-shot1.jpg\"\u003e\u003cimg class=\"size-full wp-image-93762 alignright\" alt=\"si-mobile-shot1\" src=\"https://s3.amazonaws.com/digitalgov/_legacy-img/2013/12/si-mobile-shot1.jpg\" width=\"201\" height=\"302\" /\u003e\u003c/a\u003eMobile Gov Experiences are agency stories about creating anytime, anywhere, any device government services and info. This entry is a story shared by the Smithsonian.\u003c/em\u003e _\n_\u003c/p\u003e\n\u003cp\u003eThe Smithsonian’s Mobile Strategy is designed to be integral to the overall organizational strategy of the institution. This Mobile Gov Experience is a synopsis of a \u003ca href=\"https://s3.amazonaws.com/digitalgov/_legacy-img/2012/06/mobile-strategy-at-the-smithsonian-slides.pdf\"\u003ewebinar\u003c/a\u003e (\u003cem\u003ePDF, 3.3 MB, 18 pages\u003c/em\u003e) by Smithsonian’s mobile director, which gives a more in depth description of their process.\u003c/p\u003e\n\u003ch2 id=\"toc0\"\u003e\u003ca name=\"x-Why We Did It\"\u003e\u003c/a\u003eWhy We Did It\u003c/h2\u003e\n\u003cp\u003eBy 2014 mobile internet use will surpass desktop internet use and the Smithsonian is using mobile to\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cem\u003eRecruit the world to increase and diffuse knowledge by using mobile platforms to enlist collaborators globally in undertaking the real and important work of the Institution\u003c/em\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch2 id=\"toc1\"\u003e\u003ca name=\"x-What We Did\"\u003e\u003c/a\u003eWhat We Did\u003c/h2\u003e\n\u003cp\u003eThe Smithsonian surveyed staff and visitors during the summer of 2010 on mobile usage, and then held a mini conference followed by mobile workshops to gather stakeholder input on objectives and offerings. The Mobile Strategy was developed to dovetail with the Web and New Media Strategy and the Smithsonian’s overall 2010-2015 Strategic Plan. It has also taken into account the 2010-2015 SI Technology Plan (SITP) and the Digitization Plan. These are all interlocking parts of the same wheel, and should be mutually-supportive strategies.\u003c/p\u003e\n\u003ch2 id=\"toc2\"\u003e\u003ca name=\"x-How It Worked\"\u003e\u003c/a\u003eHow It Worked\u003c/h2\u003e\n\u003cp\u003eDuring the first year, the Smithsonian mobile team achieved ten notable goals including\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"http://si.edu/Connect/Mobile#SocialMedia\" rel=\"nofollow\"\u003ethe launch of seven mobile websites and thirteen mobile applications\u003c/a\u003e across the Institution, with dozens more in development\u003c/li\u003e\n\u003cli\u003ethe development of an active community of practice that meets informally on a weekly basis\u003c/li\u003e\n\u003cli\u003edevelopment of both internal and \u003ca href=\"http://smithsonian-webstrategy.wikispaces.com/Mobile\"\u003eexternal wikis\u003c/a\u003e for sharing and collaboration\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch2 id=\"toc3\"\u003e\u003ca name=\"x-What We Learned\"\u003e\u003c/a\u003eWhat We Learned\u003c/h2\u003e\n\u003cp\u003eRoadmaps with regard to mobile can change pretty quickly and so you should do audience research annually and/or at the end of projects to make sure you’re still still on track with customer needs.\u003c/p\u003e\n\u003ch2 id=\"toc4\"\u003e\u003ca name=\"x-What's Next\"\u003e\u003c/a\u003eWhat’s Next\u003c/h2\u003e\n\u003cp\u003eThe Smithsonian’s goals for FY2012 include:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eFurther develop SI Mobile communities and collaboration\u003c/li\u003e\n\u003cli\u003eFoster education and create new learning opportunities on mobile platforms\u003c/li\u003e\n\u003cli\u003eFundraise to put in place an expanded SI Mobile team, business model and sustainable resources for SI Mobile initiatives and core infrastructure and activities\u003c/li\u003e\n\u003cli\u003eAdvocate and facilitate the installation of a free, public wifi network throughout the Smithsonian’s galleries and public spaces.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch2 id=\"toc5\"\u003e\u003ca name=\"x-Contact\"\u003e\u003c/a\u003eContact\u003c/h2\u003e\n\u003cp\u003eInclude a contact name and email if you are willing to discuss your mobile experience using the following format:\u003c/p\u003e\n\u003cp\u003eNancy Proctor | proctorn (at) si (dot) edu\u003c/p\u003e\n"}
  ]
}