{
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    "title" : "Social Data Unlocked for Next Generation Services |Digital.gov",
    "description": "Social Data Unlocked for Next Generation Services",
    "home_page_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/","feed_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2012/02/19/social-data-unlocked-next-generation-services/index.json","item" : [
    {"title" :"Social Data Unlocked for Next Generation Services","summary" : "Today at the Social Gov Summit for Social Media Week DC, we’ll showcase two new initiatives for citizens, agencies and small businesses that help unlock the full potential of social data for the next generation of government services and engagement.","date" : "2012-02-19T01:44:51-04:00","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"jherman" : "Justin Herman"},"topics" : {
        
            "application-programming-interface" : "Application programming interface",
            "social-media" : "Social media",
            "software-engineering" : "Software engineering"
            },"branch" : "bc-archive-content-3",
      "filename" :"2012-02-19-social-data-unlocked-next-generation-services.md",
      
      "filepath" :"news/2012/02/2012-02-19-social-data-unlocked-next-generation-services.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2012/02/2012-02-19-social-data-unlocked-next-generation-services.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2012/02/2012-02-19-social-data-unlocked-next-generation-services.md","slug" : "social-data-unlocked-next-generation-services","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2012/02/19/social-data-unlocked-next-generation-services/","aliases" : {"0" : "/2012/02/19/99992/"},"content" :"\u003cp\u003eToday at the \u003ca href=\"http://socialmediaweek.org/washingtondc/events/?id=54458#.URwVBKVlFus\"\u003e#SocialGov Summit for Social Media Week DC\u003c/a\u003e, we’ll showcase two new initiatives for citizens, agencies and small businesses that help unlock the full potential of social data for the next generation of government services and engagement. Leading innovators in government will also be on hand to show how social data is empowering them to improve federal programs.\u003c/p\u003e\n\u003cdiv class=\"image image-right image-right-legacy\"\u003e\n  \u003cimg\n    src=\"https://s3.amazonaws.com/digitalgov/_legacy-img/2013/12/GSA-New-Media-250x157.jpg\"\n    alt=\"Image of iPad.\"/\u003e\u003c/div\u003e\n\n\u003cp\u003eThe first initiative is the release of new baseline social media metrics for federal agencies \u0026ldquo;Social Media Metrics for Federal Agencies\u0026rdquo;), developed by the \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/communities/social-media/\" title=\"Social Media\"\u003eFederal Social Media Community of Practice\u003c/a\u003e. The goal is to provide a consistent way to better evaluate the impact and value of using social media to improve government programs and deliver services to citizens.\u003c/p\u003e\n\u003cp\u003eToo often, we hear success in social media defined by the number of Facebook friends or the number of tweets someone may send. While these metrics provide some basic measurement of engagement, they don’t tell you enough about whether you’ve achieved any meaningful outcomes. With the new recommended metrics, agencies now have access to a broader and deeper set of measures that can help them truly assess whether their efforts are achieving the results they want. Ultimately, this will lead to better informed decision-making and better use of taxpayer dollars.\u003c/p\u003e\n\u003cp\u003eSome examples of the deeper measurements include:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003ePercentage growth of target communities — not just how big your community is, but how much is it growing?\u003c/li\u003e\n\u003cli\u003eConversions — are people clicking the link in your tweet and consuming more content?\u003c/li\u003e\n\u003cli\u003eLoyalty — are people coming back to your content after the first visit?\u003c/li\u003e\n\u003cli\u003eSentiment analysis — are people saying generally positive, negative, or neutral things about your program?\u003c/li\u003e\n\u003cli\u003eCustomer service — do you have benchmarks for responding to your customers in a timely way?\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eThe recommendations are the result of federal managers looking for a government-wide approach to tie social media efforts to outcome-driven metrics — rather than having each agency develop their own metrics, in isolation. In collaborating on the metrics across multiple agencies, the inter-agency group took into consideration the need to include metrics that can easily be derived from freely available analytics tools and the continued importance of protecting citizens’ privacy when collecting any performance data.\u003c/p\u003e\n\u003cp\u003eSecond, GSA is rolling out an API from the Federal Social Media Registry. The Registry is a shared service that allows agencies to maintain an official inventory of all their social media accounts from over 20 different platforms, including Facebook, Twitter, and YouTube.\u003c/p\u003e\n\u003cp\u003eThe potential of the API is demonstrated by basic widgets that open up content from social media accounts across government, searchable by agency, topic or language — regardless of the source, and without navigating individual federal websites or social media platforms. For example, content can be mashed up across one agency (ie all Twitter activity from all USDA Twitter accounts) or across a particular topic based on keyword tags (ie all Twitter content that has been tagged as Spanish content or tagged as “business” content etc).\u003c/p\u003e\n\u003cp\u003eVia the API, we’re road-mapping the use of customized social data streams, which allows:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eAnyone\u003c/strong\u003e to find the information they need and engage directly with agencies based on topics and language\u003c/li\u003e\n\u003cli\u003e\u003cstrong\u003eAgencies\u003c/strong\u003e to unlock valuable content and data, and provide it based on user’s interests, not government silos\u003c/li\u003e\n\u003cli\u003e\u003cstrong\u003eEntrepreneurs and small businesses\u003c/strong\u003e to create new and better services by having easier access to the data\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eThe potential of this verified API source is especially underscored by crisis situations like Superstorm Sandy, where accurate, real time information can accelerate and assist preparation and response efforts, and dispel rumors. By making use of the API, media outlets can embed the widgets to pull real-time data across multiple government social media accounts like FEMA, EPA, and CDC.\u003c/p\u003e\n\u003cp\u003eWe’ve started with the Twitter widget to show the power of the API. But the API could also be used to pull content government-wide from other social media accounts such as Flickr, Facebook and YouTube.\u003c/p\u003e\n\u003cp\u003eThe announcement of the baseline social media metrics and the API is only one part of the #SocialGov Summit. The event also features tremendous work from multiple agencies that showcases how social data is changing the way the federal government is doing business in 2013. The presentations, followed by a panel, include:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cem\u003eGSA:\u003c/em\u003e Consider This an Invitation to a Social Nation\u003c/li\u003e\n\u003cli\u003e\u003cem\u003eU.S. Geological Survey:\u003c/em\u003e Is That An Earthquake or Just Your Phone Vibrating?\u003c/li\u003e\n\u003cli\u003e\u003cem\u003eOffice of the Director of National Intelligence:\u003c/em\u003e {Redacted} Media\u003c/li\u003e\n\u003cli\u003e\u003cem\u003eNational Institutes of Health:\u003c/em\u003e Searching for Clinical-grade Social Data Metrics\u003c/li\u003e\n\u003cli\u003e\u003cem\u003eFederal Student Aid:\u003c/em\u003e Studying Hard on Social Customer Service\u003c/li\u003e\n\u003cli\u003e\u003cem\u003eDepartment of Defense:\u003c/em\u003e Social Media Service That’s Anything But Uniform\u003c/li\u003e\n\u003cli\u003e\u003cem\u003eNational Archives and Records Administration:\u003c/em\u003e Enrich American History as a Social Citizen Archivist\u003c/li\u003e\n\u003cli\u003e\u003cem\u003eNASA:\u003c/em\u003e Launching Out of this World Social Media\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eTogether, these initiatives represent a new phase of social media in government where social data spreads into the hands of all public program managers and citizens. The efforts illustrate how government agencies are simplifying access to government content and advancing the goals of the Digital Government Strategy — \u003cstrong\u003eensuring that people can access government information anywhere, anytime, on any device\u003c/strong\u003e.\u003c/p\u003e\n"}
  ]
}