User Experience

Welcome to the first Dear Search article, an occasional series where the DigitalGov Search team addresses common search questions. Dear Search, Right now, I am building up user research services that can be offered to product owners on a regular or as-needed basis. So, being able to look at search trends and offer advice to

USA.gov’s Analytics Success: using analytics data to inform design and responsivity to create a better experience for the user Last year, the USA.gov team found themselves facing a challenge. We were in need of a new content management system for our websites, USA.gov and Gobierno.USA.gov, which help people find and understand the most frequently requested

A few weeks ago, Progressive Web Applications, Part 1: the New Pack Mule of the Internet introduced PWAs and the technologies behind them. We shared that article to the MobileGov Community of Practice and asked about the pros and cons of this approach to winning mobile moments. What Are Some Benefits of PWAs? PWAs bring

I recently sat down with Michelle Earley, Program Manager, to discuss the new changes for the 20th anniversary of USAJOBS. 1) What are the three big lessons learned from 20 years of building and managing USAJOBS? I think one of the greatest benefits of being an Agile program is that we are constantly learning. In

As any experienced retailer will tell you, the customer experience begins at the store entrance. Note the friendly Walmart greeter, the approachable minimalism of an Apple Store, and the calculated whimsy of Anthropologie. Store designers understand that a customer’s decision to make a purchase is often made within seconds of entering. The same holds true

Understanding our Veterans and their unique needs and experiences is at the heart of creating a more Veteran-centered VA. By listening to their voices and the stories they share, we can design services and experiences that meet the needs of Veterans. Taking a step towards a deeper understanding of our Veterans, in the fall of

One year ago this week, we launched vote.gov (also known as vote.usa.gov). It’s a concise and simple site with a single mission: direct citizens through the voter registration process as quickly as possible. It was created by a joint team of USA.gov staffers and Presidential Innovation Fellows, all of whom work within the General Services

Snapchat has quickly become an incredibly effective digital storytelling medium, and content creators across multiple government agencies have adopted it as an important part of their programs.

A mule is the hybrid offspring of a male donkey and a horse. This new species is stronger and better equipped than the species from which it comes. Overall, mules tend to be healthier, more sound, and live longer than horses. They are favored over horses in mountainous terrain because the mule has a reputation for being more surefooted than their equine cousins.

Health Resources and Services Administration’s Analytics Success: Using Analytics to Reduce Content and Improve User Experience Unlike out-of-town guests, you want your web visitors to stick around. So, if your site continues to see a bounce rate that stubbornly refuses to drop—it’s time to make some changes. That’s exactly what happened to the Health Resources

Many content managers in the digital world understand the irrepressible desire to improve, fix, edit, add, and move things around. Indeed, it’s our job to nurture this ongoing process to create, update, test, update again. And, repeat! But, what about those sites or pages that seem to never crawl up to the ‘high-priority’ list and

Social Security joins you and your family in celebrating Hispanic Heritage Month, which runs from September 15 to October 15. We know the contributions of Hispanics can be traced to before the origins of the United States with the discovery, exploration, and naming of many places in our nation, such as state names like California,

USAJOBS’ Analytics Success: using analytics to create accurate testing strategies. Accurate testing strategies are crucial to ensure quality products. Hi-fidelity approaches ensure QA efforts are testing in a true-to-life manner, similar to real-world users. Inaccurate, lo-fidelity testing can miss situational bugs that become showstoppers in production. USAJOBS is leveraging the Digital Analytics Program (DAP) to

It might surprise some of you to know that artificial intelligence (AI) is already in use and a routine part of our daily lives, but we leverage this technology when we use our smartphones or other devices to ask Apple’s Siri, Microsoft’s Cortana, Google Now, or Amazon’s Alexa a question to get the facts or data we

FTC’s Analytics Success: Making mission-related tasks easier for the user to find In the summer of 2015, members of the Federal Trade Commission’s Office of Public Affairs (OPA) Web team worked with their FTC colleagues to analyze Digital Analytics Program (DAP) Google Analytics data (onsite search queries, landing pages, pageviews, etc.) for FTC.gov. We found

Our goal for a more veteran-centered and innovative VA is shared. Our approach to innovation is collaborative. Our approach to innovation is driven by listening, understanding and responding to the experiences and stories of the Veterans we serve. We were huddled on squeaky chairs in the social room of a transitional housing facility in Los

We are working hard to serve you and continue to make improvements to Emma, our Spanish-speaking Interactive Virtual Assistant. Help us improve Emma’s knowledge by continuing to ask your immigration-related questions on USCIS.gov/es from any device. This blog will help you understand a little bit more about how Emma works and how you can help

When you want to do a usability test, sometimes you have to step out of your comfort zone and get creative to get the job done. That’s just what happened to us. We’re well practiced at usability testing at USAGov—in person, remote, hallway tests, first-click tests—all of these things we manage without blinking an eye.

The Smithsonian’s mission statement is wonderfully simple: “The increase and diffusion of knowledge.” The “increasing” is arguably the straightforward part – the Smithsonian has amassed a collection of over 138 million objects and specimens, and the Institution’s curators and scientists obsessively add to the world’s knowledge base, publishing papers, creating exhibitions, and sharing their expertise.

When some U.S. athletes at this month’s Olympic Games started showing up at their events with dark red circles on their torsos, sports commentators and the media hungrily sought answers to what the marks could be. In less than a day after the spots were…spotted, the story of the mysterious circles was becoming clearer: they