Usability

The road to more user-friendly government websites does not have to be long and scary. In fact, there is a growing network of people and resources to guide you along the way. My office in the National Oceanic and Atmospheric Administration (NOAA) has been fortunate enough to benefit from some of this support, most recently

Over the past year, a GSA collaboration has seen a project that offers API Usability Testing to federal agencies go from the pilot stage to a regular, robust series. Already, 13 agencies and programs have participated, and several more participate with every monthly session

Imagine this: You just found a great online tool that can help you do your federal job 100% better. You’re all ready to download it and start conquering the world when someone asks, “Have you checked the Terms of Service?” You’re not sure what they’re

Incorporating usability testing throughout the entire design process, especially before launch, allows you catch glitches and/or make design changes prior to anyone seeing it live. When more than minor adjustments need to be made to your site, it’s much better to have completed them before the public sees it. For Christina Mullins, a Contracting Officer

For a small shop with a small staff, limited time, and a small budget, redesigning a website (and testing that redesign for usability) can be daunting. At least it seemed so to us when we redesigned the National Oceanic and Atmospheric Administration (NOAA)’s National Ocean Service website in November of 2013. We met the challenge

User testing isn’t just for websites—it’s for any product that has an audience. Which is everything, really. And that includes print materials, signage and infographics as well. Focusing on the User Experience is especially vital for the U.S. Food and Drug Administration (FDA), which is committed to effectively communicating about products that affect the public

Most analytics tools can tell you how many times a link on your page is clicked on, but they can’t help you draw conclusions about a page with just a mere list of top links. A tool called a heatmap turns data into a data visualization, so you can more easily see how people are

Launched back in 2001, Kids.gov has the unenviable task of trying to keep pace with the rapidly changing online habits of youngsters.

With a calculated process, the right tools, and a staff willing to make it work, you can measure user experience (UX) on your websites and implement usability changes that show results. In a recent DigitalGov University webinar entitled “Measuring User Experience”, UX supporters and practitioners heard from Achaia Walton, Senior Digital Analyst at the Department

We all know listening to your customers is important. Not just reading their comments, but talking to them, actually getting in a room with them, and having them test your product. But if basing a whole-scale redesign around one series of user conversations makes you nervous – it should. That’s because sometimes when we listen,

Over the last 18 months, the intrepid Mobile Gov team has worked with you to prioritize a set of guidelines and recommendations for good mobile user experience; categories are ranked by priority and tagged by user experience concepts such as information architecture, content, functionality, design, trustworthiness, and user context. The primary purpose of this set is

We have long believed that “governments learn best from other governments” and encourage far-ranging discussions with experts from other countries, as well as state and local governments. An example of this came to fruition when Michael Bracken, creator and director of the United Kingdom’s Government Digital Service, spoke to

The pursuit of happiness for many of us might mean a fresh new start and a new place to call home. But where? In such a large and diverse country as ours, the choices can seem endless — and overwhelming. Now, your data friendly U.S. Census Bureau has harnessed the power

One of the most important jobs for an organization is to think about the entire ecosystem of their brand and what the user experience is across each channel. Whether it is through accessing information on your site through various devices, calling a help line, engaging through social media, and/or having a face-to-face conversation, there may

Usability and accessibility are slightly different lenses to assess user experience. It is possible to be strong in one area and weak in the other. Using either approach alone could result in an inaccurate view of your site’s user experience. Evaluating your website with both usability and accessibility in mind gives all users the best

Accessibility testing is a subset of usability testing and is the inclusive practice of making websites and mobile applications usable by people of all abilities and disabilities. You do this by testing mobile websites and/or applications on all leading browsers, mobile devices and screen readers. This article was developed as part of the Mobile Application

Plan and analyze. Write and design. Test and refine. As Web Manager for Usability.gov, I have found that taking a user-centered approach is vital each time you improve or build a digital product, especially when the content is about improving user

Digital metrics are critical for measuring, analyzing, and reporting on the effectiveness of your Web, mobile, social media, and other digital channels. Every agency should have a metrics strategy to measure performance, customer satisfaction, and engagement, and use the data to make continuous improvements to serve its customers. Part 1: Common Metrics: Guidance, Best Practices, and

When redesigning a site, it’s easy to place menu items, text and other content wherever you can make them fit. It’s harder to take a step back and ask the strategic question: Is this the best place for this? A good rule of thumb is to never make any changes randomly—base your decisions on user

Many technical websites have a hard time explaining information to the general public. This happens because users don’t understand the industry-specific or scientific terms. Fortunately, solutions to these problems are fairly easy—changing menu and navigation item text, or adding a line of explanatory text on key pages or complex graphics. The DigitalGov User Experience Program