Customer experience
Improving customer experience drives better results in the federal government
Customer experience (CX) is the sum of the public's interactions with any government service. An intentional CX strategy is essential to building and maintaining public trust, improving the efficiency and effectiveness of government programs, and delivering better outcomes for the public. By focusing on the customer's needs and expectations, federal agencies can create more user-friendly and efficient processes, provide more timely and helpful support, and deliver better experiences. This can lead to increased public satisfaction, greater trust in government, and improved outcomes for all.
Related Policy
Executive Order on Transforming Federal Customer Experience and Service Delivery to Rebuild Trust in Government
Customer experience: essential knowledge
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Embed equity in civic design to transform customer experience
Use lessons learned from this case study, which describes how two civic designers at different agencies embed equity in civic design to transform federal customer experience.
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Follow time-tested steps from the VA Customer Experience Cookbook
The Department of Veterans Affairs (VA) Customer Experience Cookbook provides a guide for other government agencies looking to build customer experience capabilities.
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Adopt strategies to deliver excellent, equitable, and secure federal services and customer experience
The second priority of the President’s Management Agenda focuses on revolutionizing the federal government’s customer service delivery and rebuilding the customer experience.
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OMB Circular A-11 Section 280 (2023) – Managing Customer Experience and Improving Service (PDF, 385 KB, 14 pages)
Measure customer experience with this guide from the Office of Management and Budget (OMB), including questions on satisfaction and confidence and trust in section 280.7.
Customer experience events
USWDS Monthly Call - November 2023
USWDS Monthly Call - October 2023
2023 Government UX Summit
Strengthening information accessibility for consumers with limited English proficiency
Customer experience news
Federal customer experience: OMB has taken actions to implement cross-agency priority goals
In 2021, the President’s Management Agenda identified federal customer experience as a priority area for improvement. To implement this priority area, the Office of Management and Budget (OMB) set two long-term, cross-agency priority (CAP) goals. In this study, the Government Accountability Office (GAO) reviews OMB and selected federal agencies’ efforts towards these CAP goals. Learn about actions taken by OMB and selected High Impact Service Providers (HISPs), how OMB has facilitated interagency collaboration, and the extent to which OMB has overseen and assessed progress on these CAP goals.— via Government Accountability Office
Progress towards delivering a digital-first public experience
Each year, more than 400 million individuals, families, businesses, organizations, and local governments get information and services from about 430 federal agencies and sub-agencies. The Biden-Harris administration is driving a bold vision for how government agencies serve their customers digitally with OMB’s ten-year roadmap for a modern digital experience. Agencies have already made significant strides. Learn about recent successes by the IRS, CDC, NASA, and FEMA, and how OMB will continue to collaborate with agencies to ensure ongoing improvement in digital government services.— via The White House
Determining the true value of a website: A GSA case study
GSA has developed a composite indicator to visualize six key components of website success.
Delivering seamless customer journeys
GSA shares a 4-step process used to measure and analyze related websites, and additional plans to improve customers’ digital experience.
Customer experience: beyond surveys
Want to measure customer experience? Surveys aren’t the only way! Consider these guiding questions to help your team select an approach based on what you want to learn.— via 18F
Resources on Customer experience
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An introduction to customer experience
Understand what customer experience (CX) is and how to leverage customer feedback and analytics to enhance the public’s experience when interacting with government services.
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Embedding Equity in Civic Design to Transform Customer Experience
This case study describes how two civic designers at different agencies embed equity in civic design to transform federal customer experience.
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Executive Order 14058: Transforming Federal Customer Experience and Service Delivery to Rebuild Trust in Government
A more simple, seamless, and secure customer experience for the American public.
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How to Present Like a Pro
Wendy Wagner-Smith of the Small Business Administration (SBA) shares her tips and tricks for presenting virtually.
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Department of Homeland Security: Usability Testing Kit
A resource with four approaches to help federal employees perform usability testing.
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OMB Circular A-11 Section 280: Managing Customer Experience and Improving Service Delivery
Guidance on how to measure customer experience, including questions on satisfaction and confidence and trust in section 280.7
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An advanced approach to accessibility
A deeper look at accessibility: what to do, how to do it, and why it matters.
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Guide to the Paperwork Reduction Act
A plain language guide which answers the most common questions to the PRA.
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Customer Experience Toolkit
This Toolkit is intended to help government agencies improve how we deliver services and information to the public.
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Required web content and links
Various policies require you to have certain content—or provide links to content—from specific places on your website.
Tools and Services
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USAGov and USAGov en Español
A customer service platform that helps the public navigate the government space by providing topical information and services in English and Spanish.
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Touchpoints
Touchpoints offers a simple, flexible, and convenient way to start collecting customer feedback so you can focus on serving customers rather than managing surveys.
More News and Events on Customer experience
230 posts
Federal customer experience: OMB has taken actions to implement cross-agency priority goals
In 2021, the President’s Management Agenda identified federal customer experience as a priority area for improvement. To implement this priority area, the Office of Management and Budget (OMB) set two long-term, cross-agency priority (CAP) goals. In this study, the Government Accountability Office (GAO) reviews OMB and selected federal agencies’ efforts towards these CAP goals. Learn about actions taken by OMB and selected High Impact Service Providers (HISPs), how OMB has facilitated interagency collaboration, and the extent to which OMB has overseen and assessed progress on these CAP goals.— via Government Accountability Office
Progress towards delivering a digital-first public experience
Each year, more than 400 million individuals, families, businesses, organizations, and local governments get information and services from about 430 federal agencies and sub-agencies. The Biden-Harris administration is driving a bold vision for how government agencies serve their customers digitally with OMB’s ten-year roadmap for a modern digital experience. Agencies have already made significant strides. Learn about recent successes by the IRS, CDC, NASA, and FEMA, and how OMB will continue to collaborate with agencies to ensure ongoing improvement in digital government services.— via The White House
Delivering seamless customer journeys
GSA shares a 4-step process used to measure and analyze related websites, and additional plans to improve customers’ digital experience.
Determining the true value of a website: A GSA case study
GSA has developed a composite indicator to visualize six key components of website success.
Spring 2024 Community Summit
Customer experience: beyond surveys
Want to measure customer experience? Surveys aren’t the only way! Consider these guiding questions to help your team select an approach based on what you want to learn.— via 18F
Customer experience and human-centered design
Customer experience is the application of design within a business context to craft the human experience.
Amplifying customer voices
Understand how to use natural language processing and advanced analytics to gain insights on high-impact service performance and survey design.
Delivering on 21st Century IDEA: A case study from the GSA SmartPay team (Part 3)
A GSA SmartPay product owner shares her experience designing user-centered, accessible content for multiple audiences.
USWDS Monthly Call - November 2023
2023 Federal Customer Experience (CX) Summit
The inaugural Federal CX Summit will be held November 16th, 2023. Featured speakers from across government will share how to focus on delivering impact to customers and building CX capacity, and will discuss innovations, trends, and technologies that can be leveraged to enhance customer experience at federal agencies. Register to attend this virtual event co-hosted by the Customer Experience Center of Excellence (CX CoE), 18F, and the CX Community of Practice.— via The Centers of Excellence
Decoding public sentiment: Harnessing open data to gain insights into service delivery
Exploring High-Impact Service Provider performance through open source data analysis to enhance customer experience with federal services.
USWDS Monthly Call - October 2023
Why the American People Deserve a Digital Government
OMB released new policy guidance for government that includes a variety of actions and standards to help federal agencies design, develop, and deliver modern websites and digital services. Memo M-23-22, Delivering a Digital-First Public Experience, will make it seamless for the public to obtain government information and services online, and help agencies fully implement the 21st Century Integrated Digital Experience Act (21st Century IDEA).— via The White House
Quarterly PMA Updates Lead the Way for Improved Service Delivery and Trust-Building
Today, the Office of Management and Budget (OMB) released its latest updates to the President’s Management Agenda (PMA). This quarter, the Implementation Leads for Customer Experience (Priority 2) share updates on where we are with this PMA priority.— via Performance.gov
Reflections on a year in government from 11 U.S. Digital Corps fellows
To celebrate their first year in government, 11 U.S. Digital Corps Fellows reflect on what they have learned.
How a Small Team Modernized a Federal Website to Improve CX
The recent redesign of the Office of Natural Resources Revenue (ONRR) website stands as an example for agencies seeking to enhance their online platforms. ONRR’s Open Data, Design, and Development (ODDD) team played a pivotal role in this website transformation by embracing open data, user-centered design, accessibility, collaboration, and continuous improvement.— via Performance.gov
2023 Government UX Summit
How to choose the right metrics for your intranet
Explore key metrics to optimize your agency’s intranet to foster improved user engagement, experience, and overall satisfaction.