Emerging Tech

Trends on Tuesday: Why You Should Be Accessible on Mobile

Mobile Marketing Watch released an article explaining why it is important for the workplace to be making the move to mobile. When it comes to marketing, it is essential to understand your customer and be easily discoverable or else your product will go unseen.

Rachel Hurley

Aug 27, 2013

Trends on Tuesday: Latinos Embrace the Mobile Future

Latinos appear to be adapting to mobile technology faster than other groups, according to Mobile Future. They are ahead of the average U.S. population in several key categories, such as: 47% of Latino adults have embraced wireless exclusively versus 34% of all U.S. adults

Michael Niedzwiecki

Aug 20, 2013

Trends on Tuesday: People Are Crazy about Mobile!

The way people are using mobile is changing—we are socializing in new ways; performing tasks in new ways, often multi-tasking between activities; and sharing and gathering information in new ways.

Lisa Wilcox

Aug 13, 2013

Trends on Tuesday: A Record 230 Million Smartphones Shipped Q2 2013

According to research done by Strategy Analytics, global smartphone shipments grew 47 percent from 156.5 million units in the second quarter of 2012 to 229.6 million units in the second quarter of 2013. Additionally, the research finds that this growth is being driven by demand for Android phones

Brandon Barr

Aug 06, 2013

Trends on Tuesday: Identify Your Mobile Personas

The mobile product your agency is trying to promote needs to fit your customers, and creating mobile personas is a strategic way of doing that.

Rachel Hurley

Jul 30, 2013

Trends on Tuesday: Uprise of SMS Marketing

MobileMarketingWatch recently published an article on how the SMS marketing world is changing. Due to its popularity, SMS has evolved into one of the most effective mobile marketing strategies. Improves Relevance for All: Marketers tailor campaigns to a variety of interests in order

Rachel Hurley

Jul 23, 2013

Trends on Tuesday: Mobile a “Second Screen” for TV Viewing

A study conducted by Nielson for Q1 2013 reports that almost half of all mobile users use their mobile devices as second screens while watching TV on a daily basis (46% for smartphones, 43% for tablets).

Brandon Barr

Jul 16, 2013

Trends on Tuesday: Top Smartphones on the Market

ComScore recently released key trends in the United States’ smartphone industry for three months (February-May) with Apple ranked as the top smartphone manufacturer and Android as the top smartphone platform. During the three months, 141 million people owned smartphones. Top Smartphone Original Equipment Manufacturers

Rachel Hurley

Jul 09, 2013

Trends on Tuesday: 10 Mobile Trends to Embrace

Jackie Rov of tmgmedia points out that with more than a billion smartphones in consumer’s pockets, it’s more important than ever for brands to adapt their strategy to mobile trends. To engage with consumers in the mobile era, we must understand the shift in consumer behavior

Linda V. Priebe

Jul 02, 2013

Disruptive Technologies That Will Change the Way We Work

Do you know what the most important technology will be 12 years from now, in 2025? A recent report on Disruptive Technologies from McKinsey & Company predicts a number of evolving technologies that will have the biggest impact in the next decade or so, including

Andrea Sigritz

Jun 17, 2013

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