Content Strategy

Next SocialGov Summit: Challenge and Prize Competitions

A public prize spurred Charles Lindbergh to fly across the Atlantic, and this week social media managers across government will help a new generation of prize competitions take flight. These sessions aren’t just for social media managers who have held a challenge or are

Justin Herman

Nov 19, 2013

Creating Cross-Channel Experiences

One of the most important jobs for an organization is to think about the entire ecosystem of their brand and what the user experience is across each channel. Whether it is through accessing information on your site through various devices, calling a help line, engaging through social media, and/or having a face-to-face conversation, there may

Katie Messner

Nov 18, 2013

Key to Successful Prize Competitions: Define Your Problem Statement

In a prize competition, failing to properly define your problem up front can result in lower participation and submissions that don’t actually solve your issue. To create a challenge that produces viable results, start by doing your own homework. Vaguely defined problems invite less-than-desirable solutions or scare

Tim Lowden

Nov 13, 2013

5 Tips for Communicating Technical Information: iPad Pilot

“The difference between the right word and the almost right word is the difference between lightning and the lightning bug.” — Mark Twain It’s simple—you’re the technical expert; you know the topic inside out, so of course you can easily explain it to a captive audience. Right? Not always. Communicators in every industry know that message

Alan Greilsamer

Nov 12, 2013

Redesigning Commerce.gov

After having the same look and feel on our website since 2010, Commerce.gov is embarking on a fresh redesign to put the user in the driver seat. Drawing on anonymized user input, we have made some significant changes and are excited to announce the launch of our new site – Beta.Commerce.gov. First, you’ll notice

Mike Kruger

Oct 30, 2013

Content Management Systems Toolkit

Improving the federal government’s ability to deliver digital information anytime, anywhere, on any device via open content is a key goal of the Digital Government Strategy. A content management system (CMS) can help your agency move to an open content model, making it easier for people to find, share, use, and re-use your information.

Rachel Flagg

Oct 30, 2013

With Measurable Usability Goals – We All Score

Setting measurable usability goals will help your team to assess the performance of your site throughout development. Whether your assessment is at the beginning of the process, throughout iterative wireframe testing, after release, or all of the above,

Katie Messner

Oct 28, 2013

Always Future Ready: The Benefits of Open Content Models and Structured Data Webinar

“Future-ready content,” “responsive design,” “create once, publish everywhere” are all buzzwords you hear when talking about the present and future of Web publishing. But how do we get there? We all know that technology is only part of the answer. Open content models and structured data are a big part of

Oct 28, 2013

Understanding Your Users’ Needs By Analyzing Search Terms

Analyzing your visitors’ search terms can help you better understand their needs. It can provide valuable data about the content and organization of the content on your site. Create a Semi-Automated Report of Terms Here’s how to create a semi-automated report for analyzing large amounts of search data on a regular basis. A human still

Michelle Chronister

Oct 24, 2013

Twitter Chat Guidance for Federal Agencies

A Twitter town hall, or Twitter chat, is an event where agencies invite public engagement for a scheduled time period during which users can ask questions or find out more information about a topic via Twitter, much like a webinar. The questions are tagged

Justin Herman

Oct 16, 2013

Mobile First

Mobile First is the idea that web sites should first be designed for mobile devices, including only those tasks/items that website visitors use most. Then as screen real estate increases, add in tasks/features as needed based on user priority. This means the site

Sep 30, 2013

Plain Language Ninja

A few days ago a coworker asked me to look at a paragraph. He said it was on the top customer service priorities in our division. So I scooted my chair over and looked at it. Then I looked at him and asked, “But what

Katherine Spivey

Sep 26, 2013

Tackling PII in Electronic Data

As non-lawyers peering into the legal world, be advised this post is not official legal advice from the Office of General Counsel. These are our impressions and what we took away from the Legal Learning Series session Social Media – Privacy, Records and Litigation.

Tim Lowden

Sep 23, 2013

Mobile Gov User Experience Guidelines and Recommendations: Content

Content refers to the various types of material in different formats, such as text, images and video, that provide information to the user (it also fits into a mobile product’s information architecture).

Sep 23, 2013

Privacy Policies, Terms of Service, and PIAs! Oh My!

Guest post by Cheryl Hackley who works in the Office of Public Affairs at the Federal Trade Commission. From my early days of using email, sites like MySpace, and later getting my first smartphone, it was a common practice for me to

Cheryl Hackley

Sep 20, 2013

A sure way to drive employees crazy is to never share what executives discuss or decide until a new mandate lands on the organization’s collective head. While senior leaders should expect some privacy in decision-making and debate, they should also expect to openly hold themselves accountable and to make sure their employees know where the

David Hebert

Sep 10, 2013

Trends on Tuesday: Kids are Going Mobile

From the time they can grasp an object in their hands, children are reaching for electronic gadgets of all kinds—particularly our smartphones and tablets. The early adoption of mobile is growing each year as evidenced by this infographic from EveryDayFamily.com. 30 percent of 2- to

Lisa Wilcox

Sep 10, 2013

Embracing Responsive Design

See how a shift in consumer behavior during the last few years lead to the responsive redesign of USA.gov and GobiernoUSA.gov.

Laura Godfrey

Aug 20, 2013

Mobile Product Security and Privacy Testing Resources

Security testing is used to ensure that a mobile product does not pose a threat to agency IT systems and databases. In addition, privacy testing ensures that an app does not put the user’s personally identifiable information into a compromisable position. This article was developed as part of the Mobile Application Development Program. See our

Jacob Parcell

Aug 05, 2013

Thunderclap Now Available for Government-Wide Adoption

Thunderclap is the latest social media and crowd-sourcing platform available to federal agencies to better engage with the public, with a newly negotiated government-compatible Terms of Service (TOS) agreement. GSA collaborated with Thunderclap to negotiate the amended terms, which brings the total number of tools with federal-compatible agreements to 66.

Betsy Steele

Aug 05, 2013

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