Search Engine Optimization

As traffic to desktop .gov websites declines, how we publish our content increasingly matters. We need to meet people where they are as they seek information on the Internet. To do so, we need to adjust to the new world of mobile applications, social media, and instant answers provided by search engines. Freeing Content from

How can you find the top 5 users of your open data? We were recently asked this question on the Open Data listserv, and while this information can be a good measure of success for open data programs, we also figured some of the answers shared would be of interest to the broader community. This blog

Content models provide an opportunity for agencies to structure, organize, distribute, and better publish information in multiple forms and on multiple platforms. Federal agencies discussed why content models are important for future-facing content in our What Structured Content Models Can Do For You Webinars in May and June.

“User Experience” and “Customer Experience.” They sound pretty similar, right? Well, here at the Office of Citizen Services and Innovative Technologies, we look at it like this: User Experience (UX) deals with people interacting with your product and the experience they receive from that interaction. UX is measured with metrics like: success rate, error rate,

Not sure how to get your datasets into Data.gov? We’ve put together an overview to show you how the process works. Agencies prepare their enterprise data inventories in data.json format and post them on their websites (agency.gov/data.json), pursuant to the Open Data Policy and following the guidance and using the tools available on Project Open

On June 10, 2014, the Metrics Community of Practice of the Federal Web Managers Council and DigitalGov University hosted an event to honor the memory of Joe Pagano, a former co-chair of the Web Metrics Sub-Council. This third lecture honoring Joe focused on search engine optimization (SEO). While commercial search engines do a remarkable job

Structured content and open content models can help you create content that is platform-agnostic, format-free, and device-independent.

Government Web pages are found mainly through search engines. Google recently redesigned its search results page and there are quite a few small, but impactful, changes in this latest redesign. Specifically, it affects how page titles are displayed. Many experts now recommend even

Improving the federal government’s ability to deliver digital information anytime, anywhere, on any device via open content is a key goal of the Digital Government Strategy. A content management system (CMS) can help your agency move to an open content model, making it easier for people to find, share, use, and re-use your information.

Wikipedia says that structured content refers to information that’s been broken down and classified using metadata. It can also refer to information that’s been classified using XML or other standard or proprietary forms of metadata. The National Institutes of Health’s National Cancer Institute (NIH/NCI) move to structured

Search Engine Optimization (SEO) is the active practice of improving aspects of your website so that commercial search engines (such as Google, Bing, and Yahoo) can find and display your Web pages in the results when they’re relevant to a searcher’s query. Users generally

Having a keyword search strategy is critical for government agencies to: Gain awareness, Secure a strong online presence and Help the public obtain the information they need. Since the public relies heavily on Government-related information for research, and a myriad of other tasks, each government

As the SEO Specialist for Brighton College, I have come across many frustrating, un-optimized, information-rich government websites which are difficult to find on the Internet. Although government websites may have an advantage over commercial websites pertaining to search engine optimization (SEO), without an intentional SEO strategy