Content Strategy

Make use of content strategy to deliver great digital experiences.

More News and Events on Content Strategy

634 posts

Building a User-Centered Data Strategy

Building a User-Centered Data Strategy—Developing a data strategy is challenging, but 18F can help agencies with the process of creating an effective one. Our principles of user-centered design, agile, and iterative delivery can increase an agency’s chance for success in using data more effectively.— via 18F

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Apr 01, 2021

Next for the U.S. Web Design System

What’s Next for the U.S. Web Design System—In 2020, we brought together researchers, designers, engineers, and policymakers to conduct research across dozens of federal agencies to help support emergency response efforts related to the COVID-19 pandemic. Today we released a new and exciting report and strategy that outlines what’s next for the design system and our community.— via U.S. Web Design System

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Mar 11, 2021

When’s the best time to tweet? @USAGovEspanol experiments with Twitter

When’s the best time to tweet? @USAGovEspanol experiments with Twitter—A good following on social media is fundamental to USAGov’s goal of getting clear and helpful government information to Spanish speakers around the country. To make sure we’re reaching the right people at the right time with valuable content, our team began to rethink our USAGov en Español Twitter strategy.— via USA.gov

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Jul 22, 2020

Building Trust in a Public Health Crisis

Building Trust in a Public Health Crisis—Lately, the 18F content team has been thinking about how to communicate well in a crisis—providing clear, understandable content is especially important. Content strategy practices that focus on the needs of the user are essential to earning the trust of the public. Here, we will explain how to embody those qualities on the web in user-centered ways.— via 18F

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Jun 23, 2020

"Diga o marque 2": USAGov en Español’s New Approach to Interactive Voice Response

"Diga o marque 2": USAGov en Español’s New Approach to Interactive Voice Response—USAGov receives and responds to questions directly from the public in many ways: through social media, on page surveys on USA.gov and USAGov en Español, and through chats and calls. One powerful tool in the USAGov toolbelt is our interactive voice response (IVR) system in both English and Spanish through the USAGov Contact Center.— via USA.gov

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Jun 23, 2020