Content Strategy
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634 posts
Building a User-Centered Data Strategy
Building a User-Centered Data Strategy—Developing a data strategy is challenging, but 18F can help agencies with the process of creating an effective one. Our principles of user-centered design, agile, and iterative delivery can increase an agency’s chance for success in using data more effectively.— via 18F
Artificial Intelligence for Homeland Security: Developing the Strategy
Tag Managers Part 2: Configuration Framework
TTS Reflects: Black Histories to Celebrate Year-Round
Black history is American history. In this blog, TTS employees share how Black history makers can inspire our work and innovation year-round.
Next for the U.S. Web Design System
What’s Next for the U.S. Web Design System—In 2020, we brought together researchers, designers, engineers, and policymakers to conduct research across dozens of federal agencies to help support emergency response efforts related to the COVID-19 pandemic. Today we released a new and exciting report and strategy that outlines what’s next for the design system and our community.— via U.S. Web Design System
Five Insider Secrets to Engaging Emails
Engaging readers who receive hundreds of emails a day is not easy, but it starts with the most critical starting point—empathy for their time.
Tag Managers Part 1: The Data Layer
2020 Federal Plain Language Summit
Plain Language Basics: Online Workshop
2 Lessons Tech Leaders Can Learn From Unprecedented Health Research
Presidential Innovation Fellows believe that representation, communication, and data fuel a strong product launch. Here’s how we put them to work at the National Institutes of Health.
Plain Language Basics: Online Workshop
When’s the best time to tweet? @USAGovEspanol experiments with Twitter
When’s the best time to tweet? @USAGovEspanol experiments with Twitter—A good following on social media is fundamental to USAGov’s goal of getting clear and helpful government information to Spanish speakers around the country. To make sure we’re reaching the right people at the right time with valuable content, our team began to rethink our USAGov en Español Twitter strategy.— via USA.gov
Transform Federal Business Operations: Join the RPA Community of Practice
Federal employees interested in robotic process automation should join the RPA Community of Practice as their agencies commence their RPA programs.
Giving Users the Information They Crave: Data and Analytics Tips From USAGov en Español
Giving Users the Information They Crave: Data and Analytics Tips From USAGov en Español—User data guides what we do at USAGov. Without it, we wouldn’t know what government questions people are searching for. And we wouldn’t know how to design our content to make it easier for people to find and understand the answers.— via USA.gov
Bringing Our Human(ity) to Work: 5 Ingredients for a Delightful Town Hall
How to design impactful and engaging Town Hall or large group meetings.
Building Trust in a Public Health Crisis
Building Trust in a Public Health Crisis—Lately, the 18F content team has been thinking about how to communicate well in a crisis—providing clear, understandable content is especially important. Content strategy practices that focus on the needs of the user are essential to earning the trust of the public. Here, we will explain how to embody those qualities on the web in user-centered ways.— via 18F
"Diga o marque 2": USAGov en Español’s New Approach to Interactive Voice Response
"Diga o marque 2": USAGov en Español’s New Approach to Interactive Voice Response—USAGov receives and responds to questions directly from the public in many ways: through social media, on page surveys on USA.gov and USAGov en Español, and through chats and calls. One powerful tool in the USAGov toolbelt is our interactive voice response (IVR) system in both English and Spanish through the USAGov Contact Center.— via USA.gov