Content Strategy

As effective marketers and communicators, we are constantly seeking new and improved ways to reach our audience or customer base. These days, our “online lives” intersect with every activity we are involved in, so timeliness is essential. With fresh ideas and engaging, perhaps interactive, content, we can literally make a difference in the lives of our

Have you ever wondered how to measure a customer’s experience? I’ve thought about it, specifically about how to measure the experience with services from government agencies. This is a complex topic because government services can be vastly different from each other.

One of the biggest challenges in implementing a new technology or process is change. Change creates a multitude of feelings; for some it is apprehension and uncertainty, while for others it is excitement and acceptance. Change management is defined as “a systematic approach to dealing with change, both from the perspective of an organization and

Summary: We’re taking action to accelerate efforts to increase the efficiency of Federal data centers, reduce costs, and improve the government’s overall IT security posture. Today, the Administration is taking action to accelerate efforts to increase the efficiency of Federal data centers, reduce costs, and improve the overall information technology (IT) security posture of the Federal

How to run user-interviews and synthesize and integrate the results into the teams shared understanding

A review of mobile apps, tools, and websites from federal agencies created to help the public with weather and emergency preparedness– and how organizations can help share that information.

Summary: Today, OMB is releasing an update to Circular A-130, the Federal Government’s governing document for the management of Federal information resources. Today the Office of Management and Budget (OMB) is releasing an update to the Federal Government’s governing document for the management of Federal information resources: Circular A-130, Managing Information as a Strategic Resource.

We have previously written about microsites in the federal government. A microsite is a small collection of web pages—a subset of an organization’s full website. Partners can embed microsites that present curated information on a specific topic or campaign directly within their own websites. And perhaps best of all, microsites that are API-enabled are maintained and updated

Content can be categorized in many ways. While breaking down your website analytics, pay a bit of extra attention to the difference between your short- and long-form content; you may find some interesting discoveries. Let’s first define the two terms: Short – Content that is generally created quickly, and consumed just as fast; e.g., tweets,

While you are outside hunting Pokemon or helping your children hunt Pokemon, consider adding another mobile app to your smartphone or tablet. The Federal Emergency Management Agency (FEMA) mobile app alerts you about severe weather and other natural disasters. The app is also a great information resource on surviving disasters and connects you to FEMA

Four years ago, BusinessUSA launched with a mission to revolutionize the way government provides services to small businesses and exporters. Using technology to erase bureaucratic boundaries, BusinessUSA streamlined the way businesses find and get what they need from government. This “no wrong door” approach combined resources from over 800 websites and created a single point

The idea of portable content is nothing new. Content needs to be mobile ready, responsive, and readily consumed by tools such as the Internet of Things (IoT)—a proposed development of the Internet in which everyday objects have network connectivity, allowing them to send and receive data. Developers need to stop creating fixed, single-purpose content and

Content marketing is everywhere and you’re hearing more about it every day—but how do you do it well? While content marketing can take many forms (articles, infographics, videos, and more), it shares a common purpose: providing useful content to attract new customers to your product or service. At USAGov, customized email messages to our subscribers

The mission of U.S. General Services Administration (GSA)’s Integrated Technology Services (ITS) is to deliver best value technology solutions to the government and the American people, and one of the most critically important capabilities that our nation currently needs is strengthened cybersecurity. We have been working with numerous other federal agencies to ensure that the

“… I have never seen so many people of all ages walking around our civic spaces and small businesses interacting as I have this morning. Teens catching them. People catching them in line for coffee. Moms outsmarting their kids. Local youths teaching my toddler how to throw a ball. Full grown adults. Marines. Kids on

Augmented Reality games have existed for years, but have mostly failed to catch a mainstream audience; Pokémon Go just changed all that this weekend. The game that launched early this month has exploded in popularity and is close to surpassing Twitter in daily active

User-Generated Content (UGC) is a buzzword as of late, popularized recently due to the ever increasing demand for new content.

Tech giants have changed the world of broadcast forever. In a little more than a year, video on Facebook went from being a seldomly seen media type on a user’s timeline to a strategic priority for Mark Zuckerberg. The platform now serves over 8 billion video views a day and Facebook continues to roll out improvements

It is at the intersections of fields where you find the most fascinating and innovative concepts. Recently, a conference on “Open Human Resources and the Cognitive Era” explored the use of chatbots and blockchain technologies in human resources. Human Resources (HR) is quietly undergoing a revolution as many HR practitioners are transforming HR by using

What stakeholder interviews are, why they’re valuable, and how to prepare for them.