Content Strategy

During National Customer Service Week, it’s a great time for organizations across industry and government to celebrate putting customers at the center of our work and to think about what we can do to improve our customers’ end-to-end experiences. When you think this big, it can be a little daunting, but the good news is

The U.S. General Services Administration (GSA) made history today by releasing the first ever iBook version of the Federal Acquisition Regulation (FAR). And while a tome about the complex rules governing the federal government’s purchasing process may not sound like a bestseller, the FAR is essential reading not just for federal contracting officers and federal

As localities struggle with issues such as the Zika virus and the Opioid epidemic, gathering and disseminating trustworthy information can be daunting. But one group of Federal agencies and offices have come together to create a free and easy way to incorporate public health web content, images, video, microsites, data, and infographics into other sites,

Summary: The Office of Management and Budget is releasing updated guidance on the role and designation of Senior Agency Officials for Privacy. The digital economy has transformed how citizens interact with their Government. Government services related to immigration, student loans, health insurance, and veterans’ benefits are just a sample of the services now available online.

On September 8, 2016, the General Services Administration (GSA) held a Technology Industry Day. We’re thrilled that more than 300 members of the technology industry in person and via the live stream were able to join us for this first step towards a closer partnership and more open lines of communication about how we can work together to transform federal technology.

As any experienced retailer will tell you, the customer experience begins at the store entrance. Note the friendly Walmart greeter, the approachable minimalism of an Apple Store, and the calculated whimsy of Anthropologie. Store designers understand that a customer’s decision to make a purchase is often made within seconds of entering. The same holds true

Here is the outline for our 2016 Open Government Plan. Let us know what you think.

One year ago this week, we launched vote.gov (also known as vote.usa.gov). It’s a concise and simple site with a single mission: direct citizens through the voter registration process as quickly as possible. It was created by a joint team of USA.gov staffers and Presidential Innovation Fellows, all of whom work within the General Services

One day, at an unnamed agency, the Outlook server crashed. The server stayed down for the rest of the afternoon. Deprived of email and meeting calendars, employees wandered around trying to remember what meetings they had to attend. Other employees went searching for people who they ordinarily would email. There was confusion that made people

Snapchat has quickly become an incredibly effective digital storytelling medium, and content creators across multiple government agencies have adopted it as an important part of their programs.

Earlier this year, it was predicted that content marketing would become even more important due to its ability to enhance not just visibility, but also increase engagement with customers—who could, in turn, become great promoters of your content.

On September 8, 2016 Administrator Denise Turner Roth of the U.S. General Services Administration (GSA) hosted the first-ever Technology Industry Day to provide a better understanding of GSA’s path to improve the government’s outdated technology systems. Private industry and government came together to find best ways to deliver 21st century technology to federal agencies.

Have you looked in vain for quality animated GIFs from a reputable source? Come on over to the new Giphy channel from the National Archives and Records Administration.

We are fortunate to meet amazing immigrants every day and share in their immigration journeys. Now we have a unique opportunity to share their stories with the world using Instagram. Today, we launched our Instagram account under the handle @USCIS and @USCIS_ES (Spanish version) and will share photos, graphics and videos to highlight our vital

The United Kingdom’s (UK) Digital Service has researched ways to increase data science literacy among the UK public service. Data science literacy goes further than data literacy, in that civil servants will know how to apply data science concepts and methods in their everyday work. I thought it would be useful to share the UK

A mule is the hybrid offspring of a male donkey and a horse. This new species is stronger and better equipped than the species from which it comes. Overall, mules tend to be healthier, more sound, and live longer than horses. They are favored over horses in mountainous terrain because the mule has a reputation for being more surefooted than their equine cousins.

Health Resources and Services Administration’s Analytics Success: Using Analytics to Reduce Content and Improve User Experience Unlike out-of-town guests, you want your web visitors to stick around. So, if your site continues to see a bounce rate that stubbornly refuses to drop—it’s time to make some changes. That’s exactly what happened to the Health Resources

Many content managers in the digital world understand the irrepressible desire to improve, fix, edit, add, and move things around. Indeed, it’s our job to nurture this ongoing process to create, update, test, update again. And, repeat! But, what about those sites or pages that seem to never crawl up to the ‘high-priority’ list and

Summary: EPA, FDA, and USDA unveil two documents as part of the Administration’s continuing effort to modernize the Federal regulatory system for biotechnology products. Today, the Federal government has taken an important step to ensure public confidence in the regulatory system for biotechnology products and to improve the transparency, predictability, coordination, and, ultimately, efficiency of that

Social Security joins you and your family in celebrating Hispanic Heritage Month, which runs from September 15 to October 15. We know the contributions of Hispanics can be traced to before the origins of the United States with the discovery, exploration, and naming of many places in our nation, such as state names like California,