Marketing
Five Insider Secrets to Engaging Emails
Engaging readers who receive hundreds of emails a day is not easy, but it starts with the most critical starting point—empathy for their time.
Communication
Good written and verbal communications make the government more effective and trustworthy.
More News and Events on Communication
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Social Media
Federal Social Media Week 2020!
2020 has been an unprecedented year for challenges and opportunities in social media. SocialGov’s Federal Social Media Week 2020 will bring you some interesting perspectives on how to keep social media moving and successful for 2021.
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2020
Plain Language
2020 Federal Plain Language Summit
Join us for discussion from government and private-sector leaders on how to advance plain language in government communications. Hear lessons learned and victories of every size.
2020
Product lessons from the front lines of COVID-19 civic tech response
Two Presidential Innovation Fellows share how we can build digital services quickly without compromising quality for the public in times of crisis.
Plain Language
Plain Language Basics: Online Workshop
Take this three-hour online workshop to learn how to write and edit in plain language.
Watch Video
2020
Plain Language
Plain Language Basics: Online Workshop
Take this three-hour online workshop to learn how to write and edit in plain language.
Watch Video
2020
Bringing Our Human(ity) to Work: 5 Ingredients for a Delightful Town Hall
How to design impactful and engaging Town Hall or large group meetings.
See how our Office of Strategic Communication used A/B testing to resolve a difference of opinion within a cross-functional design team.
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2020
Learn about the skills and needs of American readers, how we are failing our audiences, and ways to do better.
2020
Findability
Experimenting with SpecialAnnouncement Markup (Updated June 09, 2020)
What USA.gov learned during its pilot with SpecialAnnouncement markup to make COVID-19 information easier to find in search results, now updated to reflect changes by major search engines.
Connecting Americans to Coronavirus Information Online
The American people need access to the most up-to-date public health guidance and information on coronavirus testing facilities. To help Americans find coronavirus information online, incorporate Schema.org’s new standard tags into all web pages related to COVID-19.— via The White House
Let’s Talk Shop: How USAGov Outreach Connects With Agency Partners
USAGov Outreach connects with agency partners in a variety of ways—if you’re from a federal agency looking for new ways to reach your audience, learn about partnering with USAGov!— via USA.gov
Watch this special presentation featuring 18f Content Strategist, Ryan Johnson, where he discusses how you can effectively write accessible web content.
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2020
Matt Ross, of LinkedIn’s Marketing Solutions Government & Advocacy team, will share tips and best practices on how to improve your agency’s use of content to maximize engagement with your core audience.
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2019
This seminar adapts principles of plain language to the context of speaking, covering not only wording but also structure and integration with visual aids.
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2019
We’ll discuss how to document and publicize your formal and informal plain language work — teaching, training, reviewing, or copyediting.
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2019
Designing for Translation
Learn simple planning steps to successfully translate content into multiple languages.
The USAGov team will talk about their new Partnership Toolkit and focus on how government agencies can partner with USAGov to market various programs and services.
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2018
New USAGov Program Aims to Help Agencies Market Within the Federal Government
The Outreach and Marketing team from USAGov helps agencies amplify their key messages through a variety of channels.
The Data Briefing: How to Build a Chatbot in a Weekend
As chatbots have become more popular, some online sites will let you create a chatbot with little or no programming.
