Analytics
Measure and plan your site performance with analytics best practices and tools
More News and Events on Analytics
283 posts
The Federal Web in the Year of COVID-19
The past year was like no other. We take a look at how it affected federal website traffic and search data.
Tag Managers Part 2: Configuration Framework
Tag Managers Part 1: The Data Layer
Become a DAP Certified Analyst
Become a DAP Certified Analyst—The Digital Analytics Program (DAP) now offers the opportunity to become a DAP Certified Analyst. Prospective analysts must complete the DAP Certification Exam with a score of 80 percent or better. The exam is 50 questions and is multiple choice. Prospective analysts can take the exam more than once.— via Digital Analytics Program
Zero Pageviews Is Your Goal: Finding Problem Pages with Website Analytics
Improve customer experience by turning your website analytics upside down to track the numbers for pages you DON’T want visitors to see.
True Crime Detectives: How We Used Free Web Metrics Tools To Uncover a Cybersecurity Incident
Join USA.gov as we slowly uncover a conspiracy to scam Americans using fake government websites… and then try to foil the caper!
Analytics Case Study Part 3: Action
Analytics Case Study Part 2: Analysis
Analytics Case Study Part 1: Assessment
Measure Performance to Make Continuous Improvements
This week, we’re exploring what it means to measure performance, and we’re taking a look at how listening to customers is the best way to continuously improve websites and digital services.
Analytics Lessons From Canada.ca
Giving Users the Information They Crave: Data and Analytics Tips From USAGov en Español
Giving Users the Information They Crave: Data and Analytics Tips From USAGov en Español—User data guides what we do at USAGov. Without it, we wouldn’t know what government questions people are searching for. And we wouldn’t know how to design our content to make it easier for people to find and understand the answers.— via USA.gov
Shifting Your Metrics Mindset
How USAGov en Español Uses Quantitative and Qualitative Data to Meet the Needs of Its Audience
Become a DAP Certified Analyst
An Introduction to the Basics of DAP
Listen to Customers by Asking the Right Questions
This week, we’re exploring what it means to listen, and we’re taking a look at ways to use feedback to drive continuous improvement.