News and Updates

Innovative work, news, and ideas from people and teams in government

Government CX: Where Do You Find the Right Foundational Metrics?

Customer service. Customer satisfaction. Improving the customer experience. These buzzwords have become well-trodden territory among government strategists as a new wave of agencies attempt to ignite—or reignite—a focus on customers. Of course, putting customers first is a worthy goal. But what, exactly, do we mean when we use words like “service” and “satisfaction”? These terms

Jun 16, 2014

Search Engine Optimization for Government Websites

On June 10, 2014, the Metrics Community of Practice of the Federal Web Managers Council and DigitalGov University hosted an event to honor the memory of Joe Pagano, a former co-chair of the Web Metrics Sub-Council. This third lecture honoring Joe focused on search engine optimization (SEO). While commercial search engines do a remarkable job

Jun 13, 2014

Three Ways Agencies Are Using Social Media in Mobile Products

As highlighted in this Trends on Tuesday post, time spent on mobile phones—about 3 hours per day—has surpassed that of daily PC usage. This yields a significant opportunity for consumer interaction with federal agencies’ mobile apps, not just websites, and social media outlets. To take advantage of new opportunities for consumer

Jun 12, 2014

With the recent growth of smartphone and tablet ownership, it’s no surprise that U.S. consumers are spending more time on mobile devices than PCs. Mobile usage will rise to nearly three hours per day in 2014, according to eMarketer. So how does mobile compare to other major media: Mobile usage will rise to 2 hours 51

Jun 10, 2014

Federal Agencies and the Opportunities and Challenges of Big Data

On June 19, the Obama Administration will continue the conversation on big data as we co-host our fourth big data conference, this time with the Georgetown University McCourt School of Public Policy’s Massive Data Institute. The conference, “Improving Government Performance in the Era of Big Data; Opportunities and Challenges for Federal Agencies,” will build on

Jun 09, 2014

Facebook Increases Public Service Verification to Improve Citizen Engagement

Facebook is now the first social media platform to start verifying all federal government pages with their signature blue checkmark using the Federal Social Media Registry API. The Federal Social Media Registry provides the singular source that allows social media platforms to quickly collect real government accounts—emphasizing the critical need to ensure the trust, quality and

Jun 09, 2014

Consumer Action Handbook – Usability Case Study

The Consumer Action Handbook is a guide to making smarter decisions with your money. It’s print and online formats, available in English and Spanish, include a compilation of buying tips from across government agencies, updates on the latest scams, and a robust consumer contact directory.

Jun 06, 2014

Overcoming Barriers—DigitalGov Summit Recap

As government innovators, we work to improve public services every day. In essence we are already in a public private partnership. But how can your agency capitalize on existing public private partnerships to engage citizens and enhance services? Four panelists from across government shared their public private partnerships success stories at the DigitalGov Citizen Services

Jun 05, 2014

The Importance of Cross-Channel Customer Service—DigitalGov Summit Recap

During the DigitalGov Citizen Services Summit last Friday, customer service experts from across government came together on a panel to share what customer service means to them and their organization and specific ways they leverage it. The other panels were on performance analysis, public private partnerships, and inter-agency work. The panelists spoke about the strategies

Jun 05, 2014

CDC’s Digital Front Door Goes Responsive

Ask, and you shall receive. That was the strategy behind the new homepage from The Centers for Disease Control and Prevention. The new CDC.gov homepage debuted last month with a responsive design that offers a “one-site-fits-all” experience based on feedback from you, the public.

Jun 05, 2014

The API Briefing: NARA’s Federal Register API – Learning How APIs Work

Application programming interfaces (APIs) can be confusing when people first hear of the concept. There are the many acronyms like REST (Representational State Transfer) and JSON (JavaScript Object Notation) that further obscure what APIs do. The idea behind APIs is quite simple: APIs are how computer programs share information between themselves. You can experience this for

Jun 04, 2014

Evaluating Digital Communication: An International Incident

Are you measuring Twitter followers and press release downloads without any clue as to what people are doing with your agency’s products and information? Or do you not even know what to measure, never mind whether that measurement would be meaningful? Fear not, fair government communicator—there is hope! On May 15, top government communication measurement

Jun 04, 2014

Harnessing the Power of Many—DigitalGov Summit Recap

At the DigitalGov Citizen Services Summit last Friday, Jacob Parcell, Manager, Mobile Programs at the General Services Administration led a panel on the challenges and benefits of Inter-Agency work. The other panels were on performance analysis, customer service across channels, and public private partnerships. “The challenges are real,” said Parcell, who quoted President Obama’s famous salmon

Jun 03, 2014