News and Updates

Sometimes it is important to take a fresh look at a classic. As we digital analysts can attest, the array of software now available to our respective analytics programs has grown tremendously over the past few years. Even as we play catch-up to our private sector leaders, many digital analytics programs across the federal government

The Digital Analytics Program (DAP) provides a wealth of standard Web analytics reports within its current Web analytics tool (Google Analytics Premium). Yet, navigating through big data with a standard report can be a challenge and definitely takes a few clicks. To quickly get to the insights of your agency websites’ traffic, building your own

In this digital age, we know customers expect their government interactions to be on the same level as their interactions with the private sector. Agencies are always striving to improve the quality of their services to meet their customers’ needs. So too in our office, where we use the feedback, you, our agency customers, provide

What exactly does being “data-driven” mean for digital marketing and communications practitioners in the federal government? It is easy to be awed by the new shiny platforms and services that promise to change how things are done in government. Fundamentally, though, it is thinking about analytics not just from a descriptive mindset but one of

David Morell, a software engineer with Google, posted an interesting case study from the tech giant, sharing data about how users interacted with interstitials (ie webpages displayed before or after an expected content page) on their website. Their analysis showed that 69% of users completely abandoned the page and their original intent after being shown an interstitial. Interstitials take many

In the span of two days, I received as many emails from respectable content marketing blogs worrying about the dangers of machines taking the jobs of bloggers and other content creators. The man vs. machine dynamic has existed since the dawn of the industrial age, but is it finally reaching the point where a technology

We routinely publish our best practices in the 18F Guides, and today we’re happy to launch a new one: the 18F Open Source Style Guide. The Open Source Style Guide is a comprehensive handbook for writing clear, accessible, and user-friendly documentation so that

Government agencies need to make sure their mobile websites and native apps don’t become one of the estimated billions of applications that end up in the app graveyard. The need for digital products to work better is not new in the federal government. Resources like the Digital Playbook and Public Participation Playbook have had impact

Digital communities of practice come in many stripes. DigitalGov communities span eight (and counting) focus areas and have thousands of members, but strong collaborations exist in all corners of government. In honor of this month’s communities theme, we are offering a list of communities that foster connections and strengthen the digital capabilities of federal agencies.

Cross-Agency Priority (CAP) Goals prioritize activities that all agencies must tackle each year. An important CAP Goal for 2015 addresses customer service and compels federal agencies to improve the quality of service the public receives from the federal government.

Having experienced everything from little tremors to violent shaking, I know what it is like to live in an earthquake zone. Hiding below a large table or under the sturdy doorframe, and at times with the

Around this month’s Communities Theme, the DigitalGov team thought we’d round up your community rock stars. These are people in your communities who’ve gone above and beyond, who’ve contributed content, organized events, participated in developing toolkits and more.

You have a question about a project. You ping a coworker, who texts another colleague, who emails a listserv and receives 3 responses. And the problem is: where will your supervisor find the answer next month, when someone else asks the same question? Corralling

Two powerhouses in the Challenge and Prize community came together at GSA for the first in a seven-part learning series recently. Chris Frangione, Vice President of Prize Development for the XPrize and Alexis Bonnell, Innovation Evangelist at USAID offered insights

39 participants. 17 agencies. 6 months. Earlier this year, the CIO Council launched the IT Solutions Challenge, an initiative to engage GS 9-13 level rising stars in the IT and IT acquisition community. Participants identify shared challenges, those challenges where you might say to yourself, “if only we could [x], life would be so much

In July, comScore released a research paper, The Global Mobile Report: How Multi-Platform Audiences & Engagement Compare in the U.S., Canada, UK and Beyond, covering a lot of areas from smartphone penetration to Android vs. Apple preferences.

This column revolves mostly around content creation and strategy, but an overlooked part of the content lifecycle is helping people find your content. Your content is made to be seen and without planning for promotion, it may never be found. The methods available to you may vary (wildly) at your agency, so remember your mileage may

FEMA collects data from disasters. We look at various hazards over time, and a question we get a lot when we’re trying to talk about what can happen is what has happened previously? Providing

The CIO Council recently published an IT Policy Library database in order to provide agency innovators with a searchable, comprehensive collection of IT reporting and action requirements for federal agencies.

We continue our celebration of American history and legacy this July 2015 with the New Horizons spacecraft’s dramatic flight past the icy dwarf planet Pluto and its moons—momentous in space exploration. Just think about it—New Horizons, a NASA space probe traveled over 3 billion miles to