How To Navigate Challenges to Successfully A/B Test Your Emails
The article will go over some best practices of implementing A/B testing on your emails.
The article will go over some best practices of implementing A/B testing on your emails.
Are you a Digital.gov Community of Practice (CoP) lead? Find yourself participating in a CoP discussion and wondering what else you can do? We’ve got some suggestions.
The past year was like no other. We take a look at how it affected federal website traffic and search data.
Three federal teams showcase their success using chatbots to improve customer satisfaction, increase availability, and empower their users to accomplish tasks faster.
Building a User-Centered Data Strategy—Developing a data strategy is challenging, but 18F can help agencies with the process of creating an effective one. Our principles of user-centered design, agile, and iterative delivery can increase an agency’s chance for success in using data more effectively.— via 18F
Search.gov Year in Review—Search.gov recently released their annual report that looked at federal search traffic during 2020. Between the COVID-19 pandemic, social unrest, and environmental emergencies, 2020 was truly an extraordinary year. The COVID-19 pandemic changed search patterns and volume significantly. Some topics saw as high as a 500% increase in volume, while others dropped 90%. Forms, usually one of the top needs, saw a steady level of demand but still dropped to 5th place in 2020 due to other emergent needs.— via Search.gov
How to Present Like a Pro—When you are presenting on streaming video, you are essentially doing the same thing as a television news anchor. Try these common methods that television presenters use daily to improve your presentation skills in the “zoom” era.— via Digital.gov
Two former private-sector marketers now serving as Presidential Innovation Fellows share tips for building relationships and finding your way as a civic technologist.
Black history is American history. In this blog, TTS employees share how Black history makers can inspire our work and innovation year-round.
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